April 15th, 2009 (Hilton Head) – In only a single year’s time, Golfer’s Guide Marketing Solutions has seen more than a 100 percent increase in visitor traffic to its flagship national web site, www.golfersguide.com.
Launched in 1999, GolfersGuide.com features more than 20 regional web sites from around North America. Each regional site features local golf course listings, articles, club news, and vacation news to serve the avid and traveling golfer.
The increase in traffic follows a concerted effort to increase the site’s visibility through intensive Search Engine Optimization programs, an upgrade in dedicated online content and added features such as golf course videos, daily blogs and increased golf lifestyle content.
Among the highlights of the site’s growth from the First Quarter of 2008 to now includes:
Overall Traffic Was Up 103%
80% of the Traffic Was From New Visitors
64% of Traffic Came From Search Engines
Of the Search Engine Traffic, 52% Came From Google
Over Traffic From Europe Increased 108%
“In 2008, we hired a dedicated Online Editor to write specifically for our various national and regional web sites,” said James McMahon, Director of Media Properties for GGMS. “By the start of 2009, Brandon Underwood had become a trusted resource to golfers around North America when it came to course reviews and golf related features.
“That, combined with our aggressive Search Engine Optimization program and increased efforts into new technologies and shared links programs, has really helped to build golfersguide.com into a national online brand with thousands of loyal users.”
This increase in traffic has resulted in a definitive and measurable ROI for Golfer’s Guides online advertising clients. As a result, the site’s client base has grown to include some of the top golf courses and resorts in the country, golf package companies and equipment specialists.
“Over the past 3 months, I have seen our clients’ impressions and click thru rate beat the industry average,” said Robb Lamaker, Director of Brand Sales for GGMS. “I believe this is because our web sites attract a specific segment of the golfing audience, the ones who are ready to play a round of golf, take a golf vacation or purchase a golf related product. This is what separates us from our competition in the online space.”
For more information on the www.golfersguide.com or Golfer’s Guide Marketing Solutions, contact Robb Lamaker at rlamaker@golfersguide.com or call him at 843.842.7878 ext. 257
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