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True Temper Celebrates 17th Win of 2009 PGA Season

April 28, 2009

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MEMPHIS, Tenn. – True Temper’s high-performance shafts delivered a Big Easy victory at the Zurich Classic of New Orleans. The win marked the 17th PGA Tour victory of the 2009 season and demonstrated complete dominance in the field with nine of the Top 10 finishers playing True Temper brands.

The win also marked a major milestone for this week’s champion, who with a strong push on Sunday’s back nine ended a seven-year win drought and earned a $1.1 million payday. He played True Temper Black Gold steel shafts in his Cleveland irons and finished at 14-under 274 with a first in the field for Greens in Regulation (79.17%).

“We’re very excited about this latest win in New Orleans,” says Ray Lucas, vice president of sales and marketing for True Temper Sports. “True Temper is the No. 1 shaft company in the world, and our frequent victories on the PGA and other pro tours around the world are perfect examples of how precision engineering, quality materials and innovative design pay off week after week, year after year. It’s why the top golfers in the world trust True Temper shafts.”

In the final tally of iron shafts, True Temper shafts accounted for 146 of 156 sets of iron shafts (93%) in play at the Zurich Classic – 67 sets of Dynamic Gold shafts (43%), 29 sets of Project X shafts (19%) and 15 sets of Rifle shafts (10%). There were also 12 new PX Prototype graphite shafts in play this week.

Black Gold features Frequency Tuned technology and incorporates True Temper’s proprietary ‘Gold’ manufacturing process, during which each critical shaft characteristic is held to unparalleled standards. True Temper offers dealers advanced frequency matching education for Black Gold shafts through its True Temper Gold Certified Shaft Performance Fitting School at https://www.mitchellgolfschool.com/mgs/viewItem.asp?idProduct=1481. To locate one of more than 100 Gold Certified shops visit www.truetemper.com.

Black Gold shafts now can be purchased through approximately 150 True Temper Tour Concept dealers worldwide. For more information on Tour Concept products, visit www.tttourconcepts.com.

For more information on True Temper Sports or True Temper shafts, visit www.truetemper.com. For more information on Project X and Rifle shafts, visit the new Project X site at www.pxshaft.com.

The leading manufacturer of golf shafts in the world, True Temper Sports is consistently the number one shaft on all professional tours globally. The company markets a complete line of shafts under the True Temper®, Grafalloy® and Project X® shaft brands, and sells these brands in more than 30 countries throughout the world. True Temper Sports is proudly represented by more than 800 individuals in ten facilities located in the United States, Europe, Japan, China and Australia. For more information, visit www.truetemper.com.

Contact:
John Meng

Meng & Associates Inc.

“Marketing That’s Custom Fit”

P. 512.331.8600 F. 512.331.8601

mengassociates.com

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