SAN DIEGO, CA – May 4, 2009 – Graphite Design, maker of some of the most widely played premium shafts on the PGA TOUR, announced that its website, www.gdintl.com, has been completely redesigned to reflect the company’s brand image with a new look, new navigation, and new information.
Graphite Design’s new website features a contemporary design that’s easy-to-navigate, informative and allows users to quickly and easily find detailed product descriptions, technology information and fitting and tipping guides. The fitting guide helps golfers determine the proper golf shaft they should play with while the tipping guide provides shaft trimming information designed for proper installation for Graphite Design shafts.
“We’re very pleased with the look and functionality our new website,” said Tim Gillis, vice president, sales & marketing, Graphite Design. “It is now in alignment with our overall branding and projects a consistent company image.”
Dynamic graphics, bold colors and rotating visuals on the home page are incorporated into the design of the website, making it aesthetically appealing and consistent with the look of the company’s entire line of promotional materials.
The Graphite Design website was created by iHook Creative, an independently owned, ideas-led creative resource that exists to help its clients lead in the digital age. The graphics were designed by Brosel Design, a company that specializes in producing dynamic visual communications that impact their targets with lasting impression.
Graphite Design International manufactures the highest quality shafts in the world for Pure Distance and Perfect Accuracy. Graphite Design shafts can be seen in play by the best professional players on the PGA, Nationwide, Champions, Japan, European and LPGA tours. Graphite Design shafts reinforced its dominance on the Japan Tour, where it has claimed 158 consecutive graphite wood shaft brand counts — an unprecedented streak which dates to 2002. On the PGA Tour, Graphite Design shafts have helped professionals earn 54 victories since 2004 and millions of dollars in prize money. A total of 8 US distributors and 5 European and Asian distributors supply Graphite Design shafts to over 1000 custom fitters around the world.
About Graphite Design
Graphite Design, established in Japan in 1989 and in the U.S. in 1997, is the industry leader in shaft technology and the preferred brand for golf professionals worldwide. One of the world’s three largest golf-club shaft manufacturers, the company made its mark manufacturing premium shafts for all of golf’s major OEMs. Graphite Design shafts continue to be preferred by top club makers the world over while the company’s mainstay YSQ and YSQst, Stabilized Tip shafts, Aura shafts and other models are extremely popular among avid and occasional golfers.
Revolutionary technology, design and sourcing the most advanced materials are trademarks in all Graphite Design shafts, making them the highest quality performance shafts on the market. Validating the company’s “AD” logo, all of Graphite Design’s PGA Tour-proven shafts specifically promote “Accuracy and Distance” and these key competitive advantages are helping professional and amateur golfers optimize their games after switching to Graphite Design shafts. For more information about Graphite Design, call 888.707.6132, e-mail info@gdintl.com, or visit www.gdintl.com.
For media inquiries about Graphite Design please contact Tracy Nackel at 760-420-1602 / tnackel@cox.net or Vanessa Price at 714-544-6515 / readthegreens@aol.com.
Contact:
Tracy Nackel, TEN Marketing & Public Relations, tnackel@cox.net, 760-420-1602
Vanessa Price, TEN Marketing & Public Relations, readthegreens@aol.com, 714-544-6515