(HUNTINGTON BEACH, CA) – Club Glove – a worldwide leader in the design and manufacture of premium luggage, golf travel bags, stand bags, club covers and accessories – has retained Vienna, Virginia-based Buffalo Communications (“Buffalo”) to provide media relations and publicity services in North America.
Under the agreement, Buffalo will develop and execute a multi-platform promotional campaign designed to highlight Club Glove’s unique products. Focusing heavily on the company’s new Train Reaction “weightless” luggage system, Buffalo will position the brand for consistent, high-profile coverage in a wide variety of travel, lifestyle, business and golf media outlets.
“Getting from place to place with Club Glove is a breeze, and our new Train Reaction system makes it so easy to travel with multiple bags, you’ll wonder how you ever lived without it,” says company President Jeff Herold. “We call it ‘outsmarting the Smarte Carte®,’ because even petite people can move heavy gear in any direction with very little effort.”
“Our agency looks forward to employing a heavy dose of strategy, sweat equity and media contacts to further distances Club Glove from the pack,” says Rich Katz, Managing Director of Buffalo. “The advanced technology, design, durability, functionality and style of all Club Glove luggage and travel accessories, including Train Reaction, is a compelling story to tell.”
A uniquely connected, three-piece luggage system, Train Reaction is already being heralded as the easiest way on the planet to haul multiple pieces of luggage. It drastically reduces the amount of effort needed to pull or push gear by creating a perfect center of gravity which makes bags feel weightless. Available in six different, three-piece luggage set combinations, with 17 different color options and unlimited embroidery possibilities, the system retails from $667-$757 at the Club Glove website.
Nearly all Club Glove products are made entirely in the USA and built with a lifetime of use in mind. The company’s luggage and golf travel bags are crafted from Invista CORDURA® – the world’s highest-quality nylon. Additional details include YKK® zippers and, on certain pieces, a patented high-impact plastic wheel base cradles and shields the bottom of the bag while in-line skate wheels with bearings make it incredibly easy to roll.
More information: www.clubglove.com or 800.736.4568.
About West Coast Trends, Inc.
Based in Huntington Beach, CA, West Coast Trends Inc. was founded in 1990. A worldwide leader in the design and manufacture of premium luggage, golf travel bags, stand bags, club covers and accessories, its products have been tested and approved by the world’s most demanding travelers, including pilots at all of the major airlines. The overwhelming choice of serious golfers, the company’s Club Glove® products are used by more than 90 percent of PGA and Champions Tour players, and have been a staple selection of the past six Ryder Cup captains.
About Buffalo Communications
Vienna, VA-based Buffalo Communications – a division of golf-course owner/operator Billy Casper Golf – is a publicity, media-relations, marketing-communications and branding firm with clients in golf, lifestyle and fashion; golf hard-goods, retail and industry; and golf resort, destination and real-estate. Buffalo uses its extensive, longstanding and tight network of media contacts to frequently publicize the places, products and services of companies and public agencies. Via Buffalo’s creation and implementation of marketing-communications programs, clients’ brand awareness, popularity and revenues sharply increase. Its expansive client roster of domestic and international category leaders features Castle & Cooke, Dunning, ECCO, Kaua’i Visitors Bureau (Golf Co-Op), Mission Hills Golf Club (Shenzhen, China) and St. Joe Company.
Recent publicity about Buffalo clients includes Associated Press, Esquire, Forbes FYI, ESPN, GOLF Magazine, Golf Digest, InStyle, NBC’s “Today Show,” New York Times, Oprah Magazine, Private Air, Robb Report, Self, Sports Illustrated, The Golf Channel, The Travel Channel, Travel + Leisure Golf, USA Today, Wall Street Journal, roughly all of Americas Top 50 daily newspapers, major TV networks, hundreds of upscale niche outlets and social-media favorites.
For more information: 703.761.1444, www.buffalocommunications.com.
Contact:
Kevin Satz
Buffalo Communications
703.891.3394
ksatz@billycaspergolf.com
twitter.com/buffalocomm
www.buffalocommunications.com
