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Golf Town Celebrates Grand Opening of Laval Retail Centre

May 12, 2009

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Industry Leader Continues Robust Growth in Quebec, Nationwide

(TORONTO) – Golf Town – Canada’s largest golf retailer with unequaled selection and competitive prices at 46 locations coast to coast – announces the grand opening of its second Laval superstore at 920 Boulevard Le Corbusier (Exit 7 on Highway 15, across from Home Depot), on Thursday, May 14 at 8:00am.

To celebrate the new 18,000 square foot store, Golf Town is offering special giveaways and savings all weekend long. Customers can enter in-store for a chance to win a variety of prizes, including a set of Wilson Staff Di9 irons ($599.99), a Callaway Big Bertha Diablo driver ($339.99), and a pair of men’s ECCO Casual Cool II GTX shoes ($279.99).

Additionally, Golf Town will offer a range of merchandise at up to 60 percent off the regular price, including Titleist 907 D1/D2 drivers, Odyssey XG putters, FootJoy AWD men’s shoes and Callaway Warbird golf balls (12-pack).

“As we continue to expand throughout Quebec, our goal is to make it even easier for golfers of all ages and abilities to try, buy, learn about and improve their games,” says Stephen Bebis, President and CEO. “As we celebrate our 10th anniversary, the Laval grand opening specials are just a sample of the great deals we’ll have throughout the year, and we’re excited for customers throughout the province to help us mark the milestone.”

Like every Golf Town, the new store will feature products from all the major brands, virtual golf simulators and an in-store putting green, as well as club fitting and lessons from a certified CPGA professional.

Golf Town offers an unbeatable selection of clubs, bags, balls, apparel, footwear, accessories, gifts, logo merchandise, promotional services and more. This includes the world’s leading golf brands, such as Adams, Ashworth, Bridgestone, Callaway Golf, Cleveland Golf, Cobra, Dunning, ECCO, FootJoy, Founders Club, Gordon Cooper, Greg Norman, Honma, Hugo Boss, LaCoste, Liz Claiborne, LIJA, Mizuno, Never Compromise, Nike Golf, Odyssey, Ogio, Paradise, Ping, Srixon, Sun Mountain, TaylorMade adidas Golf, Titleist and Wilson.

For more information, please visit www.golftown.com.

About Golf Town

Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 46 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the major name-brand products at the best price, ensuring customers find what they want, when they want it.

A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.

The retailer has also established Canada’s leading customer advantage initiative via its Leaderboard Membership Privileges Program. Benefits of this free membership include the chance to win a $500 gift card in a national monthly drawing; timely e-newsletters; members-only special offers on equipment, accessories, golf lessons, in-store events; and more.

Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerscapital.com.

Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2008 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.

Contact:
Kevin Satz

Buffalo Communications

703.891.3394

ksatz@billycaspergolf.com

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