(VIENNA, VA) – Billy Casper Golf (“BCG”) – the nation’s fourth largest golf-course owner and operator – will manage, on behalf of a BCG affiliate, the new 1757 Golf Club (formerly The Presidential Golf Club) in the Dulles corridor of Northern Virginia.
As tenant under a long-term ground lease with Beaumeade Dulles 28 Golf Associates, LLC (an affiliate of Lerner Enterprises and The Tower Companies both of Rockville, Maryland), 1757 Golf, LLC has appointed Billy Casper Golf to direct the 1757 Golf Club’s new course construction, maintenance, staffing and training, clubhouse operations, golf instruction, marketing and public relations, special events and financial management.
Named after the year Loudoun County was established, the 1757 Golf Club will be open to the public. The driving range – with 76 hitting stations, including 20 on grass and lighted for night play – is scheduled to open at 7 a.m. daily beginning Friday, May 15. PGA instruction will be offered later this month, as will limited clubhouse access.
Nine holes will open for nine- and 18-hole rounds around Memorial Day. The full, 18-hole championship course – expertly designed by architect David Heatwole, formerly with Jack Nicklaus’ design company – is slated for completion and opening in spring 2010.
1757 Golf Club sits on 200 acres and is part of Dulles 28 Centre – owned and developed by Lerner and The Tower Companies – the 300-acre master planned retail, hotel and golf destination at the intersection of Waxpool Road, Pacific Boulevard and Route 28 in Dulles, VA.
“Known for innovative and customer-centric management practices, Billy Casper Golf will establish our property as a special golf and social scene in Northern Virginia,” says Arthur N. Fuccillo, Executive Vice President of Development and Construction for Lerner. “Loudoun County’s high-end demographics, the state-of-the-art golf course design and central location nearWashington Dulles International Airport are ideal for a successful golf course.”
“Billy Casper Golf will introduce 1757 Golf Club as a daily-fee course with premium golf experiences at price points slightly below market,” says Peter Hill, Chairman and CEO of BCG. “We take great pride in completing and launching this golf course and practice facility, paying keen attention to detail in course layout and conditions, and customer service.”
1757 Golf Club is routed through gently rolling terrain with elevation changes up to 30 feet. Dramatic views of Broad Run and the majestic Virginia landscape keep golfers visually stimulated, and streams and creeks place premiums on shot-making. The course design, featuring bentgrass tee-to-green, calls for golfers to use every club in the bag while offering fair challenges to all handicappers.
Along with the full, 18-hole course, the richly-appointed, 16,000-square-foot clubhouse is scheduled to open in spring 2010. It celebrates Virginia’s rich presidential history with event rooms named after state natives George Washington, Thomas Jefferson, James Madison, James Monroe and Woodrow Wilson. A bar, lounge, boardroom, meeting rooms and banquet space (combined seating for 250 people), make 1757 Golf Club a distinguished venue for weddings and other social events. The clubhouse also features two outdoor patios and men’s and women’s locker rooms.
To reserve a tee time or tour the clubhouse for special events: 800.401.5058 or 1757golfclub.com.
About Billy Casper Golf
Widely respected as a high-performance, full-service owner/operator of golf courses, BCG manages properties in 25 states and outside the U.S. The company provides turnkey club operations for public-agency and private owners, developers and investors. Founded 20 years ago in cooperation with golf legend Billy Casper, BCG is based in Vienna, VA with regional offices strategically convenient to courses’ locales.
BCG’s best-of-breed infrastructure shows clients favorable returns on investments. Critically-acclaimed by industry leaders and media, BCG economies of scale help daily-fee, municipal, resort and private courses make and save money while delivering a personal touch.
Buffalo Communications – a division of BCG – is America’s foremost golf-specialty publicity, media-relations and marketing-communications agency. In addition to creating PR and implementing programs for BCG courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
For more information about Billy Casper Golf/Buffalo Communications: billycaspergolf.com, buffalocommunications.com,703.761.1444.
About Dulles 28 Centre
Dulles 28 Centre, a joint development of Lerner Enterprises and The Tower Companies of Rockville, Maryland, is a 300-acre master planned retail, hotel and golf destination in Dulles, Virginia and is home to more than 400,000 square feet of retail including 28-stores and restaurants with majors such as Wegmans Food Market, Target, DSW, Eastern Mountain Sports, Petco and Ulta Beauty, in addition to a 151-suite Marriott Residence Inn – Dulles Airport @ Dulles 28 Centre, the 1757 Golf Club, the 70-acre Dulles 28 Centre Auto World showcasing Ferrari/Maserati, BMW, Nissan, Volvo, Carmax and Dulles 28 Auto Wash, a state-of-the-art car wash. For more information on Dulles 28 Centre, please visit: Dulles28Centre.com.
About Lerner Enterprises
Lerner Enterprises of Rockville, Maryland, founded by Theodore N. Lerner in 1952, is Washington, D.C.’s largest private real estate developer and is involved in all phases of office, retail, hotel and residential real estate. This includes planning, development, construction, leasing and property management. Lerner has developed and currently manages more than 15 million square feet of office buildings, retail centers and residential communities. The company’s office, retail, and hotel portfolio has several well-known developments, including: The Corporate Office Centre at Tysons II, McLean, VA; The Corporate Office Park at Dulles Town Center, Dulles, VA; White Flint Mall, in North Bethesda, MD, Dulles Town Center in Dulles, VA, the Greenbelt Marriott in Greenbelt, MD, the Marriott Residence Inn Dulles Airport @ Dulles 28 Centre and the Fallsgrove Hilton Garden Inn and Homewood Suites currently under construction in Rockville, MD, among many others. For more information, please visit: Lerner.com.
About The Tower Companies
The Tower Companies, founded by Albert Abramson in 1947, are the largest Green Builders in the Nation’s Capital, certified carbon neutral by the U.S. Environmental Protection Agency. They developed, Blair Towns, the first U.S. Green Building Council LEED-certified apartment complex in the country. Their portfolio, which is 100% wind-powered, includes 4.5 million square feet of office buildings, office parks, 1,400 apartments, regional malls, residential communities, lifestyle centers and hotels within the D.C.-area. Of this total, one million square feet are Green or sustainable projects, and another 2.5 million square feet are in the planning stages; 1050 K Street is LEED Gold and The Millennium Building is LEED EB certified. TheTower Building is registered for LEED EB certification. For more information, please visit: www.TowerCompanies.com.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
buffalocommunications.com
billycaspergolf.com