SAN DIEGO, Calif. (May 13, 2009)- TaylorMade Golf has introduced a new addition to its popular line of Rossa® Monza® Spider putters, called the Monza Spider Balero, a large mallet that combines the forgiveness and feel of the Monza Spider with a uniquely shaped head that makes it dramatically easier to aim the clubface correctly.
“We spend a lot of time studying putting and the reasons why most average golfers don’t putt as well as tour pros do,” said Bill Price, senior director of Rossa. “One in-depth analysis we conducted focused on putts of 14 feet and less. That’s a range where pros convert a relatively high percentage of the time, but amateurs don’t. Why? One of the reasons is because, according to our data, the amateur aims the putterface poorly 64.4% of the time. Meaning that on two out of every three putts, the player
mis-aims.”
Monza Spider Balero’s head was designed to be extremely easy to aim. Its prominent “ball-in-cup” feature in the back of the head provides a visual cue that makes it incredibly simple to line up the clubface with the intended line.
At address, the image of the ball resting in front of the clubface works in conjunction with the white line on Balero’s crown and the round hole through the back to help simplify the act of starting the ball rolling on the exact line you’ve chosen, especially if you line up the ball’s label or side stamp (or if you prefer to draw a line on the ball) with the line across the top of Balero’s crown.
Balero’s ball-in-cup feature serves another positive function. Looking at it reinforces the image of a ball against the center of the back lip of the cup. That positively reinforces the practice of rolling the ball firmly into the back of the cup on short putts, which promotes a firm, accelerating stroke while discouraging deceleration.
Balero’s large head and shape serve another critical purpose, and that’s to deliver super-high MOI for the kind of stability and forgiveness on mis-hits that mallet fans covet. And the uni-body (made from a single piece) stainless steel construction, combined with a soft polymer AGSI® insert, contributes to Balero’s remarkably soft feel.
An additional advantage to the Balero’s shape and design is that it boasts an exceptionally low center of gravity. That low CG works in conjunction with AGSI technology to promote an even smoother, tighter roll of the face. Compared to the Monza Spider, the Balero’s CG is a full 15% lower.
“The Rossa Monza Spider Balero’s easy-to-aim shape, forgiveness and smooth-rolling AGSI technology makes it a phenomenal putter, and absolutely deadly from short range,” said Price. “Plus, it’s already been played on the PGA Tour and been used to win an event on the Japan Tour.”
Rossa Monza Spider Balero becomes available starting on May 21 at $159.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.ashworthinc.com, and www.taylormadegolfpreowned.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of ?10.8 billion.
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TaylorMade-adidas Golf
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Christa McNamara
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