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Fujikura Tops Graphite Market Penetration

May 14, 2009

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#1 New Driver Shaft for Consumers

(Vista, CA – May 12, 2009) The recently released 2009 U.S. Sun Belt Survey by the Darrell Survey Company shows Fujikura as the #1 graphite shaft company with regard to consumer product penetration. The survey was conducted with golfers at public and private courses in California, Arizona, New Mexico, Texas and Florida during the first quarter of 2009.

“It’s very satisfying that the efforts with our OEM and Clubmaker partners has positioned us as the #1 graphite shaft company in Consumers golf clubs”, said David Schnider, President / COO. Continuing Schnider says, “Nearly 40% of the players surveyed had Fujikura in their bag.”

Additional to leading the overall market penetration, Fujikura was the #1New Driver shaft in over 40% of the survey participants, which is nearly three times the new usage share of the nearest competitor. “What was truly significant about the New Driver count is that we were leaders in all five handicap breakdowns. From the scratch golfer to the +21 group, we were on top”, said Jeremy Butler, Director of Sales.

Fujikura is the primary supplier to many national brand OEM’s offering both proprietary and brand product shaft designs. Fujikura products also can be custom fitted through its network of over 900 Charter Dealers. To learn more about Fujikura, visit www.fujikuragolf.com.

Contact:
John Castle

(760) 598-6060

jcastle@fujikuragolf.com

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