MID-WEIGHT Series Launch Sparks Tremendous Green-Grass, Off-Course Sell-Through
(RIDGEFIELD, CT) – Boccieri Golf announces that monthly sales of the company’s popular Heavy Putter line reached an all-time record high during April, largely bolstered by the recent introduction of the MID-WEIGHT Series which extensive consumer testing has shown is preferred by 7 out of 10 golfers over their current brands.
An aggressive public relations and marketing campaign showcasing Boccieri Golf’s superior technology and innovative designs has also helped the company go against the tide of major brands reporting significant sales declines.
“These numbers are consistent with all the studies we conducted prior to introducing the MID-WEIGHT Series,” says Stephen Boccieri, President and CEO of Boccieri Golf. “We’re watching the market closely and are very pleased to date. That said, we anticipate sales will continue to rise throughout the season as more and more golfers see the difference made by our unique technology.”
Not just a retail phenomenon, the brand has experienced tremendous worldwide Tour success so far this season. In addition to John Daly – who finished second at the BMW Italian Open immediately after switching to the MID-WEIGHT K4 model – top finishes by players using the Heavy Putter include a runner-up at the PGA European Tour’s Open de Espana and a victory at the Champions Tour’s Liberty Mutual Legends of Golf
With a total weight of 750 grams, the MID-WEIGHT Series is lighter than previous Heavy Putter models yet heavier than traditional offerings. It is available in a five classic designs offered in a rich black “PVD” or silver satin finish, and features Boccieri Golf’s innovative system of added weight in the head and grip. This causes the body to engage its larger muscles for a consistent swing path, uniform pace, precise distance and directional control, tightening end-over-end golf ball roll.
MID-WEIGHT Series models include:
· CX2 – Classic blade design that is face balanced; plumbers-neck hosel with a full shaft offset.
· H1/H3 – Medium-size face balanced mallet; high MOI rating for forgiveness on off-center hits. Features a thin face to improve feel at impact; available in both heel (H3) with a double bend with half shaft offset and center-shafted (H1) models with a striking parabola channel alignment aid with a single long site line.
· J2 – Deeper flanged blade offers the forgiveness of a mallet with a sleek top-line; face balanced with a plumbers-neck hosel with a full shaft offset.
· K4 – Classic “toe-droop” blade with thin top line; short slant neck hosel with half-shaft offset.
· L3 – Traditional small face balanced mallet; heel shafted double-bend half-shaft offset, a unique three-line alignment system, center top line and two lower lines frame the ball, while thin-face design promotes crisper feel at impact, improves MOI.
About the Heavy Putter
Heavy Putter is carried in all 50 states and more than 35 overseas markets. It is found in many of the finest off-course shops and most prestigious golf courses, country clubs and resorts worldwide and since its 2005 introduction, has captured victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours.
The Heavy Putter Original, Matte and Deep Face Series models, which spawned a global following, each incorporates the company’s pioneering weighting technology, including a 475-gram head (conventional heads are 330 to 350 grams) and a 250-gram weight installed in the grip end, producing a balance point 75 percent higher than conventional putters.
Contact:
Contact:
Jen Voss
Buffalo Communications
571.830.2531
jvoss@billycaspergolf.com
Bill Feidler
703.891.3339
bfeidler@billycaspergolf.com
www.buffalocommunications.com
