Led By The New Black Widow® Tour?, Along With The Acclaimed Pulsar® And Black Widow® Cleat Models, Softspikes Is #1 On The PGA TOUR For 13th Straight Season, And #1 In Worldwide Plastic Cleat Sales; Fast-Twist® Insert System Also #1 On The
Brentwood, Tenn., May 15, 2009 … As the Company’s newest cleat innovation, Black Widow® Tour™ arrives in stores throughout North America, PrideSports, maker of Softspikes® golf cleats and the world’s leading manufacturer of golf cleats, today announced that its worldwide cleat domination is as strong as ever. In fact, for the 13th consecutive year, Softspikes stands as the #1 brand on the PGA TOUR, according to the independent Darrell Survey. Additionally, Softspikes overwhelmingly commands the #1 position in worldwide plastic cleat sales at the combined retail, specialty, green grass and off-course channels.
Led by Softspikes’ arsenal of cleats, PrideSports has amassed nearly one thousand wins on the combined professional golf tours, while its weekly plastic cleat usage among tour players, as reported by the Darrell Survey, consistently surpasses that 70% mark. Moreover, as competitors seek new ways to reintroduce metal spikes to golfers at all levels, despite the product being banned at more than 99% of all golf courses, plastic cleats, lead by Softspikes, continue to be the cleat of choice among the vast majority of golfers.
“There are companies making claims regarding PGA TOUR dominance, but the Darrell Survey data speaks for itself, and it speaks loudly for PrideSports with consistent 70% player usage,” said John Hohman, Director of Marketing, PrideSports. “While player usage and wins are a great testament to our plastic cleats, maintaining #1 status on the PGA TOUR for 13 straight years really tells our story, and is nicely complemented by our dominant worldwide sales position.”
Additionally, PrideSports reports that the Company’s patented Fast-Twist® Insert System remains #1 on the PGA TOUR, and is consistently utilized by over 75% of the players. In fact, Fast-Twist is the #1 System of choice by golf footwear manufacturers, as 8 out of the top 10 leading companies utilize the revolutionary golf cleat insert system as original equipment, including market leader FootJoy, adidas, Bite, Bridgestone, Callaway, Etonic and Oakley.
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Stefanie Schiavello (stefanie@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
