Banner Weekend For Softspikes® Brand On Tour, As Pulsar® Cleat Captures Win & Cleat Field At PGA TOUR’s HP Byron Nelson Classic, While Dominating The Competition By 4:1 Ratio At Senior PGA Championship
Brentwood, Tennessee, May 26, 2009 … The innovative Softspikes® Black Widow® Tour™, golf’s first adjustable cleat, captured its first victory in professional golf, as the winner of the LPGA’s Corning Classic donned the cleat, while the Softspikes brand overall also claimed the top 3 spots. As part of a banner weekend for Softspikes on tour, the Pulsar® cleat captured a victory at the PGA TOUR’s HP Byron Nelson Classic, backed by 70% of the plastic cleat field, including 23 of the top 34 finishers who utilized Softspikes products.
Additionally, and complementing the Black Widow Tour’s inaugural victory, 82% of the plastic cleat field, including 26 of the top 33 finishers at the prestigious Senior PGA Championship, wore Softspikes products. In fact, Softspikes outdistanced its competition at this event by a more than 4:1 ratio.
“We are extremely excited to capture the first of what we expect will be many tour victories for the New Black Widow Tour,” said John Hohman, VP of Marketing, PrideSports. “The adjustability feature of the Black Widow Tour cleat brings a whole new customization option to players at all levels, and we believe that the professional golf community will soon make this the cleat of choice across all tours.”
The Black Widow Tour earns its first professional win just weeks before Softspikes officially rolls out the new cleat in stores nationwide, and 10 years after the original Black Widow cleat redefined the plastic golf cleat category. The innovation behind Black Widow Tour is “self-adjusting” traction technology, backed by “support rings” that enable golfers to custom match their golf cleats to their swing, balance and weight distribution. Highlighted by 8 traction elements, including 4 large flexible legs that provide unmatched grip on any terrain/surface, the cleat features 4 cushioning towers that absorb secondary loads and, in-turn, distribute the golfer’s weight throughout the cleat.
These features are then combined with the proprietary “support rings” to allow golfers the option to select a custom setting that best suits their game, including:
Tour-Comfort Setting: Provides maximum flex, ultimate comfort and extreme traction.
Tour-Firm Setting: Provides extreme traction through a firmer, spike-like feel, by providing more resistance at initial impact.
In returning to its Black Widow roots, the Black Widow Tour cleats follow in the Softspikes heritage of providing extreme traction and comfort, combined with ultimate green-friendliness, by taking the Company’s proprietary technologies to the next level in offering golf’s first adjustable cleat.
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Stefanie Schiavello (stefanie@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
