Welcome to PerformanceTrak News, a publication from The PGA of America and NGCOA!
PerformanceTrak in Cooperation with NGCOA is the largest single source of rounds played data in the industry. Primary contributors to this monthly rounds played and revenue report are PGA Professionals and NGCOA Member owners and operators. Unique to PerformanceTrak, current year and prior year volume figures for monthly and year-to-date rounds played are provided along with percent change.
In addition to rounds played monthly data, PGA Professionals, employers and other registered users of PerformanceTrak also provide revenue data for four key performance indicators (KPIs). These include golf fee revenue, merchandising revenue, food and beverage revenue and total revenue. Comparative reports are generated for revenue per round with drill-down segmentation by facility size and by state, local markets and for PGA of America, by PGA Section. Publicly available rounds played and KPI reports are available at www.PGAPerformanceTrak.com.
April 2009 National Golf Performance Overview and Comment
A total of 2,295 golf facilities, including data from PGA and NGCOA participants, provided April data by the reporting date. At the nationwide level, April 2009 rounds were down -1.6% and days open were nearly flat at -0.4% compared to April 2008. The number of weekend days in April 2009 were the same as in April 2008. YTD rounds played are down -0.5% with YTD days open up 1.2%. Based on 2008 calendar year statistics, approximately 24% of total annual rounds are played in January, February, March, and April.
While overall rounds played were slightly down for April 2009, there were clear differences in results by facility type. For example, same-store rounds played at private facilities were flat at 0.1%, while same-store rounds played at resort facilities were down -8.0%. This supports a theme that avid private golfers are maintaining their rounds at local facilities while destination resorts are being affected by economic concerns.
Useable same-store golf fee revenue responses were submitted by 1,068 facilities. Median gross golf fee revenue was down -4.8% nationally. All other gross revenues (merchandise revenue, food and beverage revenue, and total revenue) were also down in April 2009 compared to April 2008. For golf fee revenue, this indicates that with rounds slightly down, effective rates dropped resulting in gross revenues being down. Overall, YTD gross revenues were also down; however, similar to rounds played, there are differences in results by facility type.
The Performance Factor for April 2009 was 98.7 indicating rounds played per day open were down in April 2009 compared to April 2008. The YTD Performance Factor of 98.3 also indicated rounds played per day open were down for the year through April 2009.
April 2009 Year-to-Date State Performance
State-by-state results below are for YTD rounds played and YTD days open, compared to the same period prior year, and with percent change. Midwestern states had significant increases in days open which supported increases in rounds played. States in the southeast had lower rounds played due in part to the decreases in days open.
The three states in this month’s PerformanceTrak Spotlight are Illinois, North Carolina, and Washington.
The state of Illinois had significant increases in YTD days open of 17.4%. This has impacted the YTD rounds played in a positive way as the YTD rounds played in Illinois were up 22.4%. Other states in the Midwestern region of the U.S. had similar YTD results.
North Carolina is one of the states in the southeast that is showing YTD declines in rounds played. The YTD rounds played in North Carolina were down -11.3%. A portion of the decreased rounds played can be attributed to the YTD decreases in days open, which were down -7.6% in this state.
In the state of Washington, the YTD rounds played were up 2.2%. These increases in YTD rounds played were despite the YTD days open being down -2.9%.
For information on other states, please visit our Web site or contact us.
www.PGAPerformanceTrak.com
Contact:
Michele Kruchkowski, Mastro Communications: 732/469-5700, E-mail: mkruchkowski@mastrocomm.com
