Ranked No. 449 in the World, Cévaër Plays R9 Driver and TP Black Ball En Route to Surprise Victory at The European Open
TaylorMade Golf Tour Staff Player Christian CévaërCarlsbad, Calif. (June 1, 2009) – TaylorMade-adidas Golf Tour Staff Professionals Christian Cévaër and Kevin Johnson both relied on TaylorMade and adidas Golf equipment in their victories on the European and the Nationwide Tours yesterday.
Cévaër, No. 449 in the Official World Golf Rankings, hung tough at the demanding London Golf Club and gutted out a one-shot win in The European Open, one of the most prestigious events on the European Tour Schedule.
While several of his challengers fell victim to the 471-yard par-four 18th hole on the final day, which played to an average of almost 4.7 for the week, Cévaër negotiated it in par, par, birdie, par. His four on 18 on Sunday was particularly critical: Tied for the lead with two others, Cévaër, playing a TP Black LDP, drove safely with his R9 driver then used a Rescue TP hybrid to hit the green safely in regulation. His pursuers, meanwhile, drove off-line and failed to make four.
Cévaër’s two-putt par gave him the title, which carries a five year exemption on the European Tour. With the win, Cévaër moved up more than 300 spots in the world rankings to No. 129.
In Raleigh, North Carolina at the Rex Hospital Open, Johnson bested fellow TMaG Tour Staffer Jeff Gallagher on the first playoff hole to earn his fifth career win. Like Cévaër, Johnson too played a TaylorMade TP golf ball.
TaylorMade TP Golf BallsTaylorMade’s LDP technology promotes improved distance on the most common driver off-center hits and helps make TaylorMade TP balls (including TP Black™ and TP Red™) exceptionally resistant to the effects of headwinds and crosswinds. Learn more.
The wins were the 12th worldwide for the TaylorMade TP golf ball and the 16th for the Tour Preferred irons in 2009.
In Cévaër’s winning bag*:
Driver: R9™ 9.5°
Fairway wood: Tour Burner® 13° 3-wood
Hybrid: Rescue® TP 17° and 21°
Irons: Tour Preferred® 3-9
Ball: TaylorMade TP Black golf ball with LDP Technology
Footwear: adidas Golf
In Johnson’s winning bag**:
Driver: r7® SuperQuad™ 8.5°
Fairway wood: Tour Burner® 14.5° 3-wood
Hybrid: Rescue TP 16° and 21°
Irons: Tour Preferred® 4-9
Wedge: rac™ 48°
Ball: TaylorMade TP Red golf ball with LDP Technology
Footwear: adidas Golf
* Sports Marketing Survey model count at The European Open
** Darrell Survey model count at Rex Hospital Open
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) orwww.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.ashworthinc.com, and www.taylormadegolfpreowned.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and sales of ?10.8 billion.
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TaylorMade-adidas Golf
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Dave Cordero
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