The Swedish apparel company, Abacus, is new to the U.S. golf marketplace. Extremely popular in Europe, Abacus is the official apparel provider for the 2009 European Solheim Cup team. Most notably, their Pitch rain jacket won the “Best Functional Clothing” award at the Golf Europe show in October 2007.
With the Pitch waterproof jacket, Abacus brings a new technology standard to the U.S. marketplace, offering the best combination of waterproofing, breathability, and flexibility available. The first thing you’ll notice is that the fabric stretches. The cleverly designed stretch fabric allows the Pitch to create a slim silhouette, optimal swing range, and extraordinary comfort. It is technologically superior to anything else on the market. Plus, the Pitch is waterproof tested to 15,000 millimeters of water and boasts a breathability of 30,000 grams. This unrivaled performance makes the Pitch ideal for golfers who want to stay dry in the most difficult weather conditions.
A classic example of the jacket’s waterproofing, breathability, and comfort can be found in the 2007 Solheim Cup, says the company’s Managing Director, Sven-Olof Karlsson. “Abacus sponsored The European Solheim Cup team at Tylösand, Sweden two years ago year. It was fantastic to see how the European team players kept their Abacus rain jackets on, while the opposition played in sweaters, sheltered under umbrellas, and this is exactly why our rain jackets were appreciated so much by the European players. Pitch rain gear is second to none,” says Karlsson.
The jacket features sealed seams and is designed for maximum freedom of movement. It comes with a two year warranty and is available in a plain jacket, hood jacket, an anorak, and two different pairs of trousers. For more information, visit http://www.abacus-golf.com
About Abacus
Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The collections combine functionality, design, and quality in a way that has given the company a very strong international presence in just a few years. The goal is to continue developing Abacus into a lifestyle brand that reaches beyond the world of golf. www.abacus-golf.com
About the Solheim Cup
The Solheim Cup is a team golf competition, the women’s equivalent to the men’s Ryder Cup. Every other year, the USA competes against a combined European team in foursomes, best ball, and single matches over the course of three days. The next event takes place in Chicago in August 2009. www.lpga.com
For more information, contact:
Jay Hubbard or Kelly Hubbard, Impact 1 Marketing
Chicago, IL – 630.730.2955
jhubbard@impact1marketing.com
Emma Westerberg, Abacus
Dalby, Sweden – +46 (0)46-20 10 28 or +46 (0)704 33 78 20,
emma@abacus-outdoor.com
Sven-Olof Karlsson, MD, telephone +46 (0)46-20 10 20 or +46 (0)705 12 17 40.
MEDIA SITE
www.abacus-golf.com
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