(VIENNA, VA) – Billy Casper Golf (“BCG”) – owner / operator of golf courses in 25 states – and Callaway Golf have partnered to host demo days involving more than 80 BCG courses nationwide during Father’s Day / U.S. Open weekend, June 18-20.
Golfers will test men’s and women’s clubs and putters, as well as balls and accessories, from Callaway, and participating BCG pro shops will extend special pricing on select Callaway merchandise. Callaway will offer equipment promotions during that weekend – buy a driver to receive a fairway wood for $1, and buy a set of irons to receive a free wedge. The demo days are free and open to the public.
The promotion with Callaway is part of a larger BCG initiative to consistently provide local communities with interactive and engaging activities for golfers of all skill levels and ages. The Callaway demo days also offer non-intimidating venues for beginners and golfers who may have taken a hiatus from the sport.
“We’re thrilled to take part in this demo day initiative and are looking forward to engaging golfers over one of the biggest golf weekends of the year,” said Joe Urzetta, Senior Vice President, U.S. Sales, Callaway Golf. “Partnering on creative events such as these are examples of the innovative cultures both Callaway and Billy Casper Golf share.”
“The demo days being Father’s Day and U.S. Open weekend is perfect timing,” says Joe Goodrich, Senior Vice President of BCG. “These are great opportunities for dads and their families to enjoy time together at the Billy Casper Golf courses.”
Participating courses, times and dates: www.billycaspergolf.com/callawaydemodays.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, Ben Hogan® and uPro™ brands in more than 110 countries worldwide.
For more information please visit www.callawaygolf.com or Shop.CallawayGolf.com.
About Billy Casper Golf
Widely respected as a high-performance, full-service owner/operator of golf courses, BCG manages more than 100 properties in 25 states and outside the U.S. The company provides turnkey club operations for public-agency and private owners, developers and investors. Founded 20 years ago in cooperation with golf legend Billy Casper, BCG is based in Vienna, VA with regional offices strategically convenient to courses’ locales.
BCG’s best-of-breed infrastructure shows clients favorable returns on investments. Critically-acclaimed by industry leaders and media, BCG economies of scale help daily-fee, municipal, resort and private courses make and save money while delivering a personal touch.
Buffalo Communications – a division of BCG – is America’s foremost golf-specialty publicity, media-relations and marketing-communications agency. In addition to creating PR and implementing programs for BCG courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
More information about Billy Casper Golf / Buffalo Communications: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
