The National Golf Foundation Issues Report on $20.5B U.S. Golf Travel Market
NGF’s Golf Travel Report looks at golfer travel habits and includes details on destinations, spending, rounds played and more.
Jupiter, FL – The National Golf Foundation (NGF), the trade organization that works with every sector within the golf industry, released its latest member research publication on the $20.5 billion United States golf travel industry.
The NGF’s Golf Travel Report takes a holistic look at the U.S. travel market, examining golfers who travel and reasons for their trips. The study delves into what golf travelers want out of a destination, how they plan/research their trips and how much they spend, along with when they play and, ultimately, both where they go and where they would most like to go.
Whether it was buddies’ trips, couples getaways, family vacations, business travel or a solo journey to a bucket-list destination, 39% of adult golfers in 2017 took a trip with an overnight stay during which they played at least one round of golf. A total of 8.2 million golfers played 57.6 million rounds of golf while traveling last year.
“Golf tourism is about the experience, from the product and customer service to the value,” said Bill Golden, the CEO of Golf Tourism Solutions and member of NGF’s Board of Directors. “The NGF’s in-depth research on the U.S. golf travel market is instrumental to businesses like ours in the industry as we look to connect with existing and new consumers as well as the next generation of golfers.”
More than 1,400 golfers were randomly chosen from a nationally representative proprietary panel and surveyed online for the study, which is intended to help golf businesses and those in the industry better understand the travel habits of golfers and capture more market share.
NGF’s Golf Travel Report is now available at www.ngf.org. The report is free for NGF members, or $395 for non-members.
For further information and context on the report, click here to read more in NGF’s monthly e-magazine, The Q.
About the National Golf Foundation
The National Golf Foundation, founded in 1936, is driven by its mission to foster the growth and vitality of the game and business of golf. The NGF holds a unique position as the most trusted and preeminent provider of market research, marketing resources, business insights and programs that support every segment of the industry. For more information, please visit www.ngf.org.
Contact:
Marc Blatchley
National Golf Foundation
Director of Membership & Marketing
(561) 354-1628
mblatchley@ngf.org
