LeaderBoard Membership Privileges Program Recognized at 2009 Excellence in Retailing Awards Dinner
(TORONTO) – Golf Town – Canada’s largest golf retailer with unequaled selection and competitive prices at 46 locations coast to coast – announces it was recognized by the Retail Council of Canada with the Retail Marketing/Advertising Award for a mid-size chain on Monday, June 1.
Presented at the annual Excellence in Retailing Awards Dinner, this distinction honours Golf Town for demonstrating a creative and successful marketing campaign that delivered quantifiable results, including increased sales, shopper loyalty, store traffic and brand awareness.
Specifically, the award highlights Golf Town’s success with the integrated campaign it launched around the Leaderboard Membership Privileges Program, Canada’s leading customer advantage initiative. Utilizing e-newsletters, in-store activities and advertising, designed by Top Drawer Creative, Inc., Golf Town directly communicated its latest products and promotions to more than 480,000 customers.
“Throughout its 10-year history, Golf Town has dedicated valuable resources to developing integrated marketing campaigns that successfully reach our core customers,” says Stephen Bebis, President and CEO. “The LeaderBoard program both upholds and enhances our brand image as a leading golf retailer, and reinforces the superior service, selection and prices we provide.”
Leaderboard membership is free, with registration taking place at Golf Town super centres or online at www.golftown.com/LeaderBoard/. Additional benefits to members include entry in monthly $500 gift card drawings, members-only special offers on equipment, accessories, golf lessons and much more.
This marks the second consecutive year Golf Town has been recognized in the RCC’s annual awards. In 2008, Bebis was inducted into the industry’s Hall of Fame. Honoured for the advancement and promotion of retail as a career, he joined some of the country’s most prominent executives, including George Heller of HBC, Steve Matyas of Staples Business Depot, Mario Pilozzi of Wal-Mart Canada, Harry Rosen of Harry Rosen Inc. and William Turner of Sears Canada.
Golf Town offers an unbeatable selection of clubs, bags, balls, apparel, footwear, accessories, gifts, logo merchandise, promotional services and more. This includes the world’s leading golf brands, such as Adams, Ashworth, Bridgestone, Callaway Golf, Cleveland Golf, Cobra, Dunning, ECCO, FootJoy, Founders Club, Gordon Cooper, Greg Norman, Honma, Hugo Boss, LaCoste, Liz Claiborne, LIJA, Mizuno, Never Compromise, Nike Golf, Odyssey, Ogio, Paradise, Ping, Srixon, Sun Mountain, TaylorMade adidas Golf, Titleist and Wilson.
About Golf Town
Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 46 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the major name-brand products at the best price, ensuring customers find what they want, when they want it.
A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.
Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerscapital.com.
Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2008 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.
About Retail Council of Canada
Retail Council of Canada (www.retailcouncil.org) is the Voice of Retail. It is a not-for-profit association representing more than 40,000 stores of all retail formats, including independent merchants, regional and national mass and specialty chains, and online merchants.
Contact:
Kevin Satz
Buffalo Communications
703.891.3394
ksatz@billycaspergolf.com
