JUNE 8, 2009-CHICAGO-TopGolf USA has retained Glenview, IL-based Merton G. Silbar Public Relations (MGS) as agency of record to provide media relations, brand marketing and new media services for its three U.S. locations in Chicago, Dallas, and Alexandria, VA. MGS has served as the agency of record for TopGolf Chicago since the unveiling of that property in October, 2007.
TopGolf is the new game in golf that people of all ages and skill levels can play. TopGolf is a three-tiered outdoor entertainment center featuring computerized microchips in every golf ball and where points are scored on shots that successfully enter a selection of targets ranging from 20 – 250 yards. Golfers hit to 11 dartboard-like greens, measuring up to 20-yards in diameter and containing up to 60 electronic quadrant/pockets that transmit data about a golfer’s shot back to computer monitors. TopGolf’s state-of-the-art teaching and performance center is directed by Golf Magazine Top 100 instructor Mitchell Spearman.
Established in 1968 and based in Chicago’s north suburbs, MGS serves clients locally and nationally across an array of industries including golf, hospitality, media, non-profit and professional motorsports. Additional golf industry clients currently serviced by MGS include Stonewall Orchard Golf Club (Grayslake, IL), host of Tuesday’s U.S. Open Section Qualifier; Grand Geneva Resort & Spa (Lake Geneva, WI), home to the famed Brute and Highlands golf courses; and Golf Chicago Magazine.
MGS also serves as agency of record for the U.S. Lawn Mower Racing Association and administers the STA-BIL Racing Series, which consists of more than 20 competitions nationally. Agency responsibilities also include managing the association’s 600-plus members.
For more information on TopGolf, visit www.topgolfusa.com. For more information on Merton G. Silbar Public Relations, visit www.silbarpr.com.
Contact:
Dave Silbar
Merton G. Silbar Public Relations
1812 Glenview Rd.
Glenview, IL 60025
dsilbar@silbarpr.com
P: (847) 729-7333
C: (847) 845-7548
