SARASOTA, FLA. (June 9, 2009) – When La Quinta Resort & Club and PGA West decided to spend $10 million to improve its collection of desert golf courses, it earmarked part of the investment for a GPS system that could communicate in multiple languages. Its choice was the versatile and multi-lingual Inforemer HD/MAX from GPS Industries (GPSI).
Once the near-private playground for the Hollywood crowd, La Quinta Resort & Club in southern California’s Coachella Valley now hosts visitors from around the world. “We’re an international golf destination, and it was important for us to be able to communicate with our guests in their own language as much as possible,” said Mike Kelly, director of Golf Operations for PGA West and La Quinta. “It’s one more way we want to deliver guest satisfaction.”
In addition to its multiple language capability, the patented Inforemer HD/MAX provides the GPS industry’s only full-motion video flyovers of each hole, distance measurement information, strategic playing tips and food-and-beverage service. The system uses a wireless communication network to help course operators manage tournaments, food-and-beverage sales and pace of play.
“The GPS Industries product is innovative and multi-functional,” Kelly said. “It was a clear choice for us.”
La Quinta and PGA West’s multiple language needs are a good example of the technical sophistication and flexibility of the Inforemer system, according to Kevin Carpenter, vice president of sales and marketing for GPS Industries. “The system’s components work together as a comprehensive management solution that can be customized to a course’s specific needs,” he said.
The Inforemer HD/MAX Management System is available for members and guests playing the PGA West’s Stadium and Nicklaus Tournament courses, as well as La Quinta Resort & Club sister properties, the Mountain and the Dunes.
About GPS Industries
Founded in 1995, GPSI (OTCBB: GPSN) develops and markets the industry’s most technologically advanced GPS-based solutions to help golf courses, resorts and residential communities generate incremental revenues and improve operational efficiencies. GPSI owns the GPS golf patents for major worldwide golf markets, including those for North America, Australia, Japan and 11 European nations. Major GPSI investors and advisers include Greg Norman’s Great White Shark Enterprises and Dubai-based Leisure Corp. GPSI’s worldwide installed customer base includes more than 300 golf facilities. For more information, go to www.gpsindustries.com.
About La Quinta Resort & Club and PGA WEST
La Quinta Resort & Club, part of The Waldorf Astoria Collection, is located at the base of the majestic Santa Rosa Mountains. Guests enjoy 90 holes of championship golf on five legendary courses at the resort and PGA West, 23 tennis courts, the 23,000-square-foot Spa La Quinta, 41 pools and 53 hot spas, exceptional cuisine, shops and restaurants. La Quinta Resort & Club is located at 49-499 Eisenhower Drive, La Quinta, California 92253. For further information and reservations, call 800-598-3828 or go to www.laquintaresort.com.
Contact:
Bill Bryant, Bryant Marketing Communications
678-366-3232, bbryant@bryantmarcomm.com
