Bag and Accessories Market Leader Known for Style, Quality
(Haddonfield, NJ) — Trend-setting golf bag and accessories designer Keri Murschell announces that her company, keri golf, has extended its relationship with LPGA Tour star Se Ri Pak, who will continue to use the line’s golf bags in competition and debut a new design in upcoming tournaments.
Crafted to Pak’s specifications by keri golf, the 32-year-old’s latest custom tour bag combines a body of high-grade red leather with black trim and distinctive script in white and silver. It is adorned by the logos for keri golf and Big Horn Golf Club, as well as the icon of her sister Yoo Ri’s apparel line, which the five-time major winner wears on-course.
Like all keri golf bags, Pak’s bespoke version is made with unmatched craftsmanship using durable water-, stain- and piling-resistant materials. Highlights include a coordinated detachable zip bag to carry personal items to and from the clubhouse and easily accessible interior pockets designed to hold wallets, cell phones, tees and balls.
“I get comments all the time on my keri golf bag and am looking forward to turning heads with this new design,” says Pak. “When I look my best, I feel and play my best. Keri thinks about both fashion and function when she designs. Her ability to combine the two makes the line one-of-a-kind — and ensures I’m always setting trends on the course.”
Since joining the LPGA Tour in 1998 and becoming the youngest winner in U.S. Women’s Open history, Pak has claimed 23 Tour victories. In 2008, she became the first South Korean to be inducted into the World Golf Hall of Fame. In honor of the ceremony, keri golf partnered with Pak to create a special-edition bag, which now resides in St. Augustine, FL, as part of the Hall of Fame’s permanent collection.
“Se Ri is one of the world’s best players and we’re thrilled to extend our relationship with her,” says Murschell, company founder and principal designer. “She continues to be a wonderful brand ambassador to keri golf, both here in the US and abroad.”
Influenced by modern American style, keri golf’s 2009 matty collection combines a chic color palette of red, black and white with exaggerated prints in the line’s cart and stand bags, travel covers, head covers, totes and overnight bags.
Retailing from $85 to $375, keri golf’s high-end, fashionable women’s bags and accessories are exclusively made with premium fabrics that bring personality to the course. The line’s sleek, modern looks are created through unmatched craftsmanship using durable water-, stain- and piling-resistant materials.
For more information, visit www.kerigolf.com or call 888.332.5053.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The six-year-old company continues to expand and in July formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.
keri golf’s bags and accessories, including totes, travel covers and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
