New Golf and Sportswear Offerings Now Available in Stores, Online
(Vancouver, BC, Canada) – Popular activewear designer Linda Hipp and her company, LIJA, announce the Garden of Eden collection is now available at country clubs, resorts and golf-specialty retailers throughout North America, as well as online at www.lijastyle.com.
With the confident colors of Jungle and Black supported by the soft tones of Opal and Putty, Garden of Eden features a blend of runway styling and distinctive silhouettes. Unique fabrications, such as the very chic Moulin Plaid and LIJA’s modern interpretation of time-honored tweed, are found in an array of tops and bottoms, including polos, vests, jackets, pullovers, cardigans, skorts, capris, shorts and pants.
“Our aim is to design functional, fashionable pieces that can be worn from one activity to the next,” says Hipp. “Garden of Eden is designed to help women, exude their own individuality and style on the golf course this summer.”
Given “The Hipp Factor” designation, Linda Hipp’s personal favorites are highlighted by special hang tags. Among these is the Weekender Bag, which showcases a bold “Matisse” graphic print and is perfect for a weekend golf trip or day on the town. Other key items are the Windchill Empire Vest – boasting a longer silhouette, vintage feel and wind-blocking stretch lining – and the Tweed Harpo Skort.
Retailing from $32 for some tops to $72 for select outerwear, Garden of Eden is the first of LIJA’s Fall 2009 golf and sportswear collections. Twilight in Italy and The Sun Also Rises will ship July 15 and November 1, respectively.
LIJA is a staple in finer golf and sport specialty retailers across North America, including world-renowned resorts and clubs like Riviera, Kiawah Island, The Greenbrier and Winged Foot. It’s worn by scores of women golf professionals worldwide, including LPGA Tour star Leta Lindley, the 2008 LIJA Tour Style Leaders Grand Prize winner.
For more information, call 888.263.1191 or visit www.lijastyle.com.
About LIJA
LIJA is a market leader in fashion-forward styles featuring feminine and comfortable silhouettes inspired by the fusion of sport, leisure and fashion. The brand’s distinctive excellence is driven by LIJA’s passion, commitment and dedication to creating innovative designs.
Having received significant recognition within and outside the golf industry, LIJA has achieved double digit sales growth every year. Further, LIJA recently began selling into the UK, Ireland, South Africa and United Arab Emirates markets.
Recent recognition for the company includes:
2009 Progressive Employer of Canada
2009 Profit 100 Rankings of Canada’s Fastest Growing Companies
2009 The Hackers Paradise Golfer’s Choice Award – Best Ladies Apparel
2008 Executive of the Year – Score Golf Magazine
2008 PROFIT W100 Rankings of Canada’s Top Women Entrepreneurs
2008 PGA Magazine — Resort Top Seller
2008 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
2007 “Business of the Year” — Richmond Chamber of Commerce
2007 PGA Magazine — Resort Top Seller
2007 PGA Magazine — Private Course Top Seller
2007 Best of Show Honors at PGA Show — Golfing Magazine
2007 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
2006 PROFIT W100 Ranking of Canada’s Top Women Entrepreneurs
2006 Business in Vancouver “BC’s 50 Fastest-Growing Companies”
2005 Canadian Golf Company of the Year — Score Golf magazine
Individually, Hipp has been named 2008 “Canadian Executive of the Year” by Score Golf, honored as a grant recipient of the Matinee Fashion Foundation Award, which recognizes and funds select Canadian designers, and voted a “40 Under 40” winner by Business in Vancouver.
An avid and highly-skilled golfer, Hipp struggled to find on-course apparel that meshed with her off-course fashion sensibility. Recognizing a market opportunity — and the chance to combine her passions for fashion, golf and business — Hyp Golf was launched in July 1997. The company re-branded as LIJA in late 2004. Chiefly influenced by both European trends and West Coast style, Hipp has garnered a widespread reputation as one of North America’s hottest sportswear designers.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
twitter.com/buffalocomm
www.buffalocommunications.com
