Brentwood, Tenn., June 18, 2009 … Just weeks after hitting retail stores worldwide, the new Black Widow® Tour™, golf’s first adjustable plastic cleat, has garnered rave reviews as leading retail shops report brisk sales from golfers at all levels who have quickly adopted the new golf cleat innovation, which provides a customized level of traction and comfort unlike any other product on the market today.
Now available at leading retail shops, including Dick’s Sporting Goods, Golf Galaxy, Edwin Watts, Golfsmith, PGA Super Stores and other leading retailers, the new Black Widow Tour cleats feature 4 flexible legs that work in unison with 4 cushioning towers to absorb impact and stabilize weight. This combination of flexible legs and cushioning towers enables Black Widow Tour cleats to self-adjust to every condition, terrain and golfer. “Support rings” attached to each individual Black Widow Tour cleat can be positioned in two distinct settings:
Tour-Comfort Setting: Provides maximum flex, ultimate comfort and extreme traction.
Tour-Firm Setting: Provides extreme traction through a firmer, spike-like feel, by providing more resistance at initial impact.
“After years of hard work and dedication put into creating and launching the Black Widow Tour, we are thrilled with the positive response and feedback we have been receiving since the cleat was first introduced,” said John Hohman, Vice President of Marketing, PrideSports. “From the every day golfer, to male and female professional tour players, the Black Widow Tour provides an adjustability option that can cater to every playing level.”
Black Widow Tour cleats are sold in individual kits and bulk quantities. Suggested Retail Price for individual kits is $16.99 per pack. For more information, visit www.blackwidowtour.com.
About PrideSports
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Stefanie Schiavello (stefanie@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
