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’19 State of the Industry, “Flat is the New Up”

January 30, 2020

logo of Pellucid Corp

 ’19 State of the Industry, “Flat is the New Up”

Pellucid announces the release of its 2019 State of the Industry (SoI) report presented at the PGA Show last week to over 250 attendees. The presentation slides and the 90 minute presentation recording by Jim Koppenhaver and Stuart Lindsay is now available for sale. For a limited time we are offering 2019 STATE OF THE INDUSTRY SPECIALS:

Best value package – $495, Pellucid Publications Membership, includes
• SoI Suite (presentation slides, commentary report, presentation recording access)
• Outside the Ropes Newsletter
• Weather Impact tracking (either US/Reg’l/Markets or Cognilogic facility-specific)
• Market Analysis (either Top 50 US Golf Markets scorecard or local GLMA)
• National Golf Consumer Franchise Scorecard (golfer base size, shape, changes)

Good value package – $249, SoI Suite, includes the Presentation slides, the Commentary report, presentation recording + 1 add-on service (from the below)
• Outside the Ropes newsletter subscription (12 issues, $130 retail)
• Geographic Weather Impact tracking report (12 updates, $199 retail)
• Cognilogic Facility-Level Single Year End Report ($120 retail)

Best Price – $100 for Presentation slides only

“This year’s results show the industry to be stabilizing on several key metrics (Utilization, Velocity) while the consumer base continues its long downward drift. We see some signs of pricing power returning to the industry which is encouraging on the revenue front for the average owner/operator. Stuart Lindsay’s qualitative observations and insights this year cover unique topics such as TopGolf’s impact on golf operations, the evolution of simulator golf and how it could be complementary vs. competitive to operators’ interests as well as weighing in on the GolfNow acquisition of EZLinks, the municipal golf conundrum and how the USGA could have a more productive impact on the game. Subscribers to the Publications Membership and the SoI Suite will also get the commentary report published in February which updates the rounds-dependent views with the December adjustments.”

The Show Specials are good until midnight CST February 14th (Valentine’s Day!). Information on purchasing the SoI Suite can be found here or by contacting Stuart Lindsay at edgehillgolf@msn.com or 262-241-7088.

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