BALTIMORE, MD. – June 22, 2009 – STX, world-renowned as an industry pioneer in putter innovation, and for its patented Soft Face Insert Technology, announced today that the new STX Envision TR Putter has shipped into retail.
The STX Envision TR Putter was successfully introduced earlier this year. Both the media and retail communities were impressed by this unique mallet. The media raved on how its modern lines compliment its cutting edge face insert technology. And, as soon as retailers had an opportunity to see and feel the Envision TR – orders started accumulating.
According to STX Director of Golf Steve Henneman, “It is satisfying to reach this point of the new product roll-out. The team has worked incredibly hard to mark STX’s silver anniversary with new products, a new direction, and now our loyal STX dealers are supporting our efforts.”
The Envision TR Putter’s angular appearance is not only aesthetic but assists with alignment and ensures a proper address. Chief Club Designer Bob Engman designed the head geometrically so it makes it easy for golfers to see the putter when it is not properly aligned throughout the stroke. Engman also distributed more weight further out toward the hell and toe for a higher moment of inertia.
“The Envision TR represents the elegance and performance factors of all the STX Putters. In fact, when dealers place an order, they always include the PGA Tour favorites, the STX Sync 3 and STX Sync Tour Pro,” added Henneman.
STX, known for their insert faces, equipped the new Envision TR Putter for a variety of responses. It is available in the black and red insert options. The black insert is the softest in the STX line. It delivers the highest friction and resilience rate plus increased dwell time. Those characteristics are chemically formulated to get the ball rolling sooner and keep your putts on line. For a medium resiliency rate, the red insert offers an intermediate amount of dwell time for true control.
The Envision TR Putter is available in lengths of 34, and 35 inch. The manufacturers suggested retail is $199.00.
New for STX:
Another new introduction to the 2009 STX line is a reinvention of the popular ProFit™ series of putters. STX introduced the ProFit™ series of interchangeable insert putters in the late 90’s and now they will look to improve on that offering with several highly engineered putters that will feature interchangeable inserts and weights. The new ProFit™ putters are on track for a late summer release and will be featured at the 2009 Fall PGA Show in Las Vegas.
The STX ProFit™ system provides quick adjustments for feel and weighting through interchangeable faces and weights. This ability to control the putter head and speed according to personal preferences and course conditions is a huge advantage.
About STX:
STX is acknowledged as being the golf industry’s foremost authority on insert face technology. Over a quarter century ago, the company introduced the first patented soft face elastomer insert, creating the “softest legal face in golf.” In the mid-90s the company’s research and development team introduced the first USGA approved interchangeable face insert and removable weight system. Both these and other innovations have helped create the standards for putter design today.
Behind the company’s uniquely styled putter heads is Robert “Bob” Engman, STX Putters’ Chief Club Designer. A world-renowned sculptor with works in the Hirshhorn Museum, the Whitney Museum and the Museum of Modern Art, Bob is also a three-time senior champion at Merion Golf Club in Philadelphia.
When Bob blends his skills with the STX engineers, the resulting putter design is a true work of art featuring face insert technology and the ultimate in performance.
For More Information:
For more information on STX or to arrange an interview with Steve Henneman, contact Tracy Nackel at 760-420-1602 (tnackel@cox.net) or Vanessa Price at 714-544-6515 (readthegreens@aol.com). Visitors can also log on at the company website, www.stxgolf.com.
Contact:
Vanessa Price, Read the Greens, 714-544-6515
Tracy Nackel, Read the Greens, 760-420-1602
