FRISCO, TX – The 2022 PGA Show Buying & Education Summit, July 11-12 at the JW Marriott Las Vegas Resort & Spa, welcomed influential PGA Professionals and golf buyers to preview the latest innovations and trends from a curated group of 50 top apparel, accessories and golf lifestyle companies, while offering one of the first opportunities to place orders for new 2023 spring lines.
Organized in partnership with the PGA of America, the two-day event featured open ballroom exhibits and preset One2One buyer appointments, a PGA Education Conference, Southwest PGA Section Town Hall, new Golf Industry Careers Program, AGM Sustainability Trends Panel, welcome networking reception and an after-hours golf event at Angel Park Golf Course.
“We are pleased with the positive feedback from buyers and exhibitors alike at this year’s mid-season PGA Buying & Education Summit,” said PGA Golf Exhibitions Industry Vice President Marc Simon. “The focused buyer appointments and open merchandise line showings delivered important new business relationships while education, career and peer networking programs added even more value for attending PGA Professionals and golf buyers.”
The Summit featured PGA of America national-level education sessions, offering a total of 8 MSR credits for sessions and event participation. The Association of Golf Merchandisers (AGM) presented golf retail sessions and a sustainability trends panel program.
“The Summit’s PGA Education Conference was extremely focused around our career tracks to encourage networking and relationship building,” said PGA of America Senior Director of PGA Member Education & Talent Development Dawes Marlatt, PGA. “The goal is to enhance our Members’ value and offer relevant resources that can assist them in improving performance and overall job impact, and this year’s event allowed us to do just that.”
Additionally, a new Golf Industry Careers Program was launched in partnership with PGA Golf Exhibitions, PGA of America Career Services and the National Golf Sales Representatives Association (NGSA) where aspiring professionals learned about golf career paths and internship opportunities, and PGA Professionals and sales representatives explored new job opportunities.
Exhibitors and attendees alike provided positive feedback on the event.
Flag & Anthem – “We’re really excited about getting into the golf space with Flag and Anthem, so this has been a great show where we were able to meet a lot of new clubs and customers. The reception has been amazing and the conversion of these appointments has been a lot better than we expected.” Brad Gartman, Co-Founder/CEO, Flag & Anthem
Robert Graham – “The show has been very good, very busy. People like what they see in the Robert Graham brand and we’ve secured a lot of new accounts.” Eric Fineberg, General Manager – sales, Robert Graham
Harlestons – “The PGA Summit has been great and we’ve had a tremendous time meeting clubs from all throughout the West Coast. Buyers have been great and we’ve been able to go through some at once orders as well as opening accounts showcasing our spring line for 2023.” Weston Mallon, CEO, Harlestons
Sofibella – “Sofibella has gotten a lot of interest from new and existing buyers and we’ve written quite a few orders during the show. It’s been very successful and we’ll definitely come back next year.” Kit Rohm, Sales Representative, Sofibella
FootJoy – “We’ve been full of appointments the whole time. Our design team has done an excellent job and everyone is pretty excited about it. The season ahead is going to be really good.” Corey Fisk, Director of Sales, FootJoy
Johnston & Murphy – “The Show has been going great and we’ve met with a lot of new green grass accounts and we’ve revisited with a lot of our existing customers. Traffic has been strong and we’ve definitely been writing orders and making a lot of new connections.” Heather Shay, Account Manager, Johnston & Murphy
The golf industry will reunite at the 70th PGA Show, Jan. 24-27 in Orlando. Learn more at PGAShow.com.
About PGA Golf Exhibitions
The PGA Show, PGA Buying & Education Summit and PGA Show Connects are organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Regional PGA Show Buying & Education Summits and the PGA Show Connects digital platform connect the industry year-round and drive business leading up to the annual PGA Show. Learn more at PGAShow.com and follow us on Twitter, Instagram and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of nearly 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook.
###
Contacts:
PGA Worldwide Golf Exhibitions/Media: Sherry Major, sherry.major@rxglobal.com
PGA Worldwide Golf Exhibitions/Exhibitors: Greg Scott, gregory.scott@rxbglobal.com
PGA of America/Media: Michael Abramowitz, mabramowitz@pgahq.com
