SAN FRANCISCO, CA (June 29, 2009)-It was a marriage tailor-made for women’s golf. Seven-time LPGA winner, and renowned on-course fashion plate, Michelle McGann, will be outfitted exclusively by Iconic™ Sport (www.iconicsport.com) for 2009 LPGA competition. Iconic also announces that Duramed FUTURES Tour player, Hannah Jun, has entered into a similar sponsorship agreement and will be wearing Iconic garments in each of her remaining tour events, and in competition in the upcoming U.S. Women’s Open.
One of the originators of the luxury-performance genre, Iconic™ Sport has been heralded for a glamorous updating of high fashion, classic styling and enchanting fabrics with a modern twist. “We’re a blend of old-school elegance and new-age, high-tech performance,” said Iconic founder and designer, Leslie Chow. “So who better exemplifies that combination of sophistication, energy and glamour on the golf course than Michelle McGann, and then couple that with the youthful flamboyance and style of Hannah Jun.” It’s sophistication that works as Chow has returned the element of swank back to the links.
“Michelle originally stopped by our booth at the PGA show,” explained Chow. “She was interested in the Iconic sunsleeves, and when she saw the Wild Thing outfit she just had to have it.” McGann first wore the matching skort and top in the Wild Thing mosaic print at the SBS Open at Turtle Bay. The Wild Thing print is a modified, 1960s-inspired, mosaic format, and when featured with select tops and coordinating skort, makes a modern and functional two-piece dress combination that’s particularly chic. “Everywhere it’s been I’ve gotten rave reviews,” said McGann. “I’ve had a ton of compliments.” The skort is simple and flattering, with a wide-yoked waistband, a single kangaroo pocket (to eliminate pocket movement), and a lightweight poly-spandex undershort with industry-unique SoftSeam™ chafe-free construction, and as in all Iconic garments, the skort features stretch, UV protection, wicking, breathability, and is machine washable. Since many of the Iconic styles are classically inspired, harkening back to a period of high vogue and elegance, the stylish McGann provides a perfect persona to present Iconic Sport on tour.
Similarly, Jun first spotted Iconic garments at a shop in LaQuinta. “I’m always looking for something different so I called Leslie and set up a meeting with her in San Francisco,” said Jun. “I like the fact that it’s bold, but it’s classy, and it’s really different – not the typical stuff you see out there.” And while McGann was particularly attracted to the built-in sun protection, Jun adds, “the fabrics are great, especially for summer – really cool and comfortable, nice and stretchy and not too clingy, I mean it’s perfect, I love it!”
Iconic proudly wishes both of the new brand ambassadors great success in their upcoming tournaments, and looks forward to seeing Iconic garments represented with Hannah Jun at the 2009 U.S. Women’s Open, July 9-12, 2009. Hannah Jun photo courtesy Duramed FUTURES Tour; Michelle McGann photo courtesy of LPGA.
About Iconic™ Sport:
Founded and designed by former NASA engineer, Leslie Chow, Iconic is targeted at upscale golfers,emphasizing sophisticated style and golf performance enhancement. With degrees from both MIT and Stanford, Chow is an avid multi-sport athlete, and was featured in the “Member Spotlight” segment of the 2007 Bluebook edition of the Northern California Golf Association’s magazine, NCGA Golf. Iconic garments incorporate elements from both her engineering background, and an innate fashion sense. Once cited by a noted Silicon Valley recruiter, as “the coolest woman in the Valley,” Chow has created a high fashion statement, with functional design elements specifically intended for the serious player.
Based and manufactured in San Francisco, Iconic™ Sport products are directed toward the affluent, fashion conscious athlete, who desires something special in their choice of golfwear.
Contact:
Barry Salberg
(650) 573-7500
salberg@mindspring.com
President/Designer
Leslie Chow
(415) 861-3603
lchow@iconicsport.com
Iconic™ Sport Inc.
40 Yukon Street
San Francisco, CA 94114
www.iconicsport.com
