New Styles Available Now in Stores, Online
(Vancouver, BC, Canada) – Popular women’s sportswear designer Linda Hipp and her company, LIJA, announce the latest Active and Tennis collections are available now in finer country clubs, resorts and sport specialty retailers throughout North America, as well as online at www.LIJAstyle.com.
Showcasing feminine silhouettes and chic accents such as color-blocking, ruffles, ruching and zipper detailing, the new collections are a unique fusion of sport, leisure and fashion. Functionality, comfort and movement are emphasized in the variety of luxurious lightweight performance fabrics used the line’s tank tops, short-sleeved tops, vests, dresses, jackets, capris, shorts, skorts and pants. Key technical properties include moisture wicking, quick drying, wind resistance, breathability and UV protection. Individual pieces retail from $65 to $150.
“Our entry into the Active and Tennis categories has received a tremendously positive response,” says Hipp, President and Principal Designer. “Feedback from retailers indicates that consumers have really embraced the silhouettes, materials and styling that make these collections distinctly LIJA.”
Styles like the Compression Fatale Dress, Hybrid Kinetic Tank and Willow Windsprint Jacket highlight the versatility of the collections, which are meant to provide women with fashionable apparel for a variety of active pursuits. Highlighted by bright splashes of Citrus and Watermelon, the fall color scheme blends neutrals with Optic, a classic white. The offerings also introduce Glide, a new outerwear fabrication padded with synthetic fill and lined with soft jersey.
For more information, visit www.LIJAstyle.com or call 888.263.1191.
About the Active and Tennis Fabrics
Compression I, a dense Meryl® Nylon/Lycra that is stretchy and soft to the touch, is LIJA’s core fabric for the active and tennis collections. This fabrication has body hugging support, moisture wicking and UV protection of 40+, providing perfect conditions for excellent performance.
Fluid, LIJA’s most luxurious fabric, is extremely lightweight and has a beautiful, buttery-soft feel. Once you’re in it, you won’t want to get out! Designed for comfort and mobility, this fabric also provides important technical features such as moisture wicking and UV protection of 20+, and is quick drying.
French Terry is an incredibly soft modal that feels beautiful on while the spandex provides enhanced stretch for movement.
Glide, a smooth outerwear fabric, is padded with a synthetic fill and lined with soft jersey to keep you warm, while its sateen finish gives it an urban feel.
Hybrid, a textured technical knit, is an open weave knit fabric with superior stretch and comfort. This lightweight moisture wicking fabric is ideal for high performance activities as the open mesh weave provides breathability and pulls moisture away from your skin. The easy care of this fabric makes it a “must” for an active wardrobe.
The Lux Knit fleece fabric has a classic look and feel to it with a more unique “slubby” modified French Terry back.
Vapor is sleek, luxurious and ultra lightweight. Its key features, including enhanced stretch for mobility, quick drying capabilities and UV protection of 50+, will provide you with a competitive edge in all your active pursuits.
Verve, LIJA’s mid-weight fabric, is perfect for layering during warm up or cool down. It not only provides a buttery soft feel next to the skin, but is quick drying and has all the necessary technical properties, including moisture wicking and UV protection of 40+.
Willow is a beautiful, translucent, wind-resistant fabric that is so lightweight, you forget you have it on. This easy-care fabrication is also compact and water-repellant.
About LIJA
LIJA is a market leader in fashion-forward styles featuring feminine and comfortable silhouettes inspired by the fusion of sport, leisure and fashion. The brand’s distinctive excellence is driven by LIJA’s passion, commitment and dedication to creating innovative designs.
Having received significant recognition within and outside the golf industry, LIJA has achieved double digit sales growth every year. Further, LIJA recently began selling into the UK, Ireland, South Africa and United Arab Emirates markets.
Recent recognition for the company includes:
2009 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
2009 Progressive Employer of Canada
2009 The Hackers Paradise Golfer’s Choice Award – Best Ladies Apparel
2008 Executive of the Year – Score Golf Magazine
2008 PROFIT W100 Rankings of Canada’s Top Women Entrepreneurs
2008 PGA Magazine — Resort Top Seller and Private Course Top Seller
2008 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
2007 “Business of the Year” — Richmond Chamber of Commerce
2007 PGA Magazine — Resort Top Seller and Private Course Top Seller
2007 Best of Show Honors at PGA Show — Golfing Magazine
2006 Business in Vancouver “BC’s 50 Fastest-Growing Companies”
2005 Canadian Golf Company of the Year — Score Golf magazine
Individually, Hipp has been named 2008 “Canadian Executive of the Year” by Score Golf, honored as a grant recipient of the Matinee Fashion Foundation Award, which recognizes and funds select Canadian designers, and voted a “40 Under 40” winner by Business in Vancouver.
An avid and highly-skilled golfer, Hipp struggled to find on-course apparel that meshed with her off-course fashion sensibility. Recognizing a market opportunity — and the chance to combine her passions for fashion, golf and business — Hyp Golf was launched in July 1997. The company re-branded as LIJA in late 2004. Chiefly influenced by both European trends and West Coast style, Hipp has garnered a widespread reputation as one of North America’s hottest sportswear designers.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
www.twitter.com/buffalocomm
www.buffalocommunications.com
