PALM BEACH GARDENS, Fla. – The 2009 PGA Fall Expo is underscoring return-on-investment value by offering the event’s popular education conference of some 20 professional development seminars at absolutely no cost for the first time this September 1-2 in Las Vegas. Seminars will continue to be led by the industry’s foremost experts from The PGA of America, Association of Golf Merchandisers and successful golf business leaders, plus provide PGA members with MSR Credits (member service credits) for each hour attended.
The PGA Fall Expo Conference program is offered as part of The PGA’s “Your PGA Blueprint for the Changing World”, a multifaceted program for career and professional enhancement, facility management and growth of the game. Only the best in the industry are taking on the most important issues, trends and developments that will shape the business of golf moving forward. Hot seminar topics include steps to surviving the economy and the “greening” of golf and five-star customer service. Seminars will take place directly on the Show floor within multiple new education stages on Tuesday, September 1, 9:30 a.m. to 4:45 p.m. and on Wednesday, September 2, 9:30 a.m. to 3:30 p.m.
Currently, the education conference topics and speakers are as follows and will be regularly updated at www.pgaexpo.com.
Government Legislation Impacting Golf Today and Tomorrow, Christine Garrity, PGA of America Managing Director and General Counsel
PGA Certified Professional Program Overview, Dawes Marlatt, PGA, Director of Education
Point of Sales Suite – The Tip of the Technology Iceberg, Bill Boothe, RSM McGladrey
Green Golfers: Protecting The Nature Of The Game, Kevin Fletcher, Audubon International
PGA PAR Statistical Scoring Plan, Joseph Hallett, PGA, GM, The PGA Center for Golf Learning & Performance
Marketing and Revenue Enhancements for Financial Success, Gary Dee, PGA, Heritage Golf Group
Who Wants to be a “Retail” Millionaire?, Paul Erickson, AGM/RMSA
How to Dramatically Increase New Membership Sales at your Club, Andrew Wood, Legendary Marketing
Optimal Club Delivery for all Golfers, Matthew Frelich, PGA, Trackman/ISG
Five Things To Start Doing To Survive & Thrive During the Economic Slowdown, Paul Erickson, AGM/RMSA
PerformanceTrak – Tools to Manage Your Business, Randi Serbin, PGA Research Manager
PGA Professional Report, Bill Keys, PGA
Asset & Risk Management, Chuck Bombard, PGA
Physical Motivation Evaluation, Dave Phillips, PGA & Dr. Greg Rose, Titleist Performance Institute
Fun & Skill Development, Dave Phillips, PGA & Dr. Greg Rose, Titleist Performance Institute
Creating Five-Star Customer Service, Cary Cavitt, PGA
Teaching The Better Player, Mike Malaska, PGA
Get Golf Ready/Play Golf America, Ron Stepanek, PGA, Director of Player Development
“Let’s Talk Retail”, Ken Morton, Jr./Desane Blaney, AGM
People Skills – Your Edge in a Challenging Marketplace, Dawes Marlatt, PGA, Director of Education
Additionally, four PGA Professional programs will be offered at no cost in the PGA Member Business Center on the show floor.
“Opportunities for PGA Professionals in Challenging Times,” Jeff Beaudry PGA, PGA Employment Consultant
“Your PGA Blueprint – Professional Enrichment,” Dawes Marlatt, PGA, Director of Education
PGA Member Town Hall Meeting, PGA President, Jim Remy, PGA and PGA CEO, Joe Steranka
“Act Like a Partner – The Value of Seeing Things Through Your Employers Eyes,” Bill Keys, PGA, PGA Employment Consultant
PGA members may earn up to 20 MSR Credits through their participation in the education conference and PGA Fall Expo events.
The PGA Fall Expo, September 1-2, is packing unprecedented value into the 2009 event with exciting Show Specials and latest golf products; the no-cost education conference; a completely redesigned show floor; plus, lower costs across all participation levels. Simultaneous to Fashion Week in Las Vegas and the MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®*, the PGA Fall Expo annually attracts more than 4,000 international golf retailers to the Mandalay Bay Convention Center in Las Vegas. The 2009 PGA Fall Expo features top golf vendors such as Callaway Golf, Antigua, Full Swing Golf, Fairway & Greene, Imperial Headwear, Tour Edge, Zero Restriction, Wittek Golf Supply, Club Glove, Cutter & Buck, Bugatchi, Dunning, Ecco, About Golf, Pukka, SkyGolf and more.
On the day before the Expo opens, Monday, August 31, attendees have the opportunity to participate in two golf tournaments and the Outdoor Demo Day at the Las Vegas Paiute Golf Resort. The all-new PGA Fall Expo Professional Challenge Cup debuts in 2009 featuring a $25,000 purse, $10,000 first place prize and pay out to 50% of the two-person PGA Professional teams in the four-ball stroke play tournament (purse/prize based on 100-team field). Separately, the PGA Fall Expo Amateur Shoot Out (formerly the PGA Fall Expo Golf Outing and Product Testing event) features two shot-gun scramble events for four-person amateur teams with top prizes and Expo vendor merchandise credits to the winning teams. The PGA Fall Expo Outdoor Demo Day returns for the fourth year on Paiute’s driving range, short game area and putting green. Product testing, exhibitor demonstrations and professional networking takes place from 11:00 a.m. to 4:00 p.m. and features more than 40 golf vendors unveiling the latest golf equipment, training aids and accessories.
Registration for the PGA Fall Expo, the PGA Fall Expo Education Conference and the Outdoor Demo Day is free to industry professionals and available at www.pgaexpo.com. PGA Professional registration for the PGA Fall Expo Professional Challenge Cup is $250 per player through August 27 and includes the entry fee, range and balls, carts, breakfast (morning shotgun), lunch (both shotguns), refreshments on course and Expo manufacturer gift bags. Registration for the PGA Fall Expo Amateur Shoot-Out is $150 per player through August 27 and includes the entry fee, range and balls, carts, breakfast (morning shotgun) lunch (both shotguns), refreshments on course and Expo manufacturer gift bags. Players may register for both tournaments at www.pgaexpo.com.
The PGA Fall Expo, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Merchandise Show in Orlando and the Ontario PGA Golf Merchandise Show in Toronto, Canada.
*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with PGA of America, PGA Fall Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with PGA of America, PGA Fall Expo, or Reed Exhibitions. PGA Fall Expo is a registered trademark owned by The PGA of America.
Contact:
Sherry Major | PGA Golf Exhibitions – 716.662.3855 | smajor@reedexpo.com
Jamie Carbone | PGA of America – 561.624.8446 | jcarbone@pgahq.com
