Honor for Golf Shop’s visual merchandising highlights its ‘relentless pursuit of excellence’
JOHN’S CREEK, Ga. — The Atlanta Athletic Club (AAC) Golf Shop, under the leadership of Kristen Everard, is the 2025 Cashman Award winner, as presented by the Association of Golf Merchandisers (AGM). Everard has been Director of Retail at AAC since May 2021.
Unveiled during the AGM’s recent 2025 Best of the Best Awards ceremony, the prestigious honor is named for Ardie and Kevin Cashman and was created more than a decade ago to recognize achievements and contributions to the golf retail industry, specifically in visual merchandising. According to the AGM, Atlanta Athletic Club earned the honor for “outstanding retail performance and dedication to enhancing the member and guest experience.”
The Cashmans, who earned multiple AGM awards and were inducted into the AGM Hall of Fame last year, believe a property’s golf shop “sets the stage for the entire club and staff.”
“This esteemed recognition highlights Atlanta Athletic Club’s relentless pursuit of excellence, encouraging others to raise the standard of visual merchandising in the golf industry,” the Cashmans said upon bestowing the award. “Congratulations to Atlanta Athletic Club for setting a shining example and exemplifying the very best in Golf Shop presentation.”
Everard accepted the award on behalf of AAC, which joins an esteemed list of clubs— stretching coast to coast—that are past recipients of his honor.
“This is a testament to Kristen and her staff who understand that the power of visual merchandising is essential to the success of a well-curated, innovative golf shop,” said Bud Taylor, Director of Golf, AAC. “The real winners here are our members and guests who rely on us to consistently go above and beyond to meet their needs.”
For more than 125 years, Atlanta Athletic Club has been committed to delivering an exceptional, family-focused experience that consistently exceeds the expectations of all those served while preserving the club’s heritage, traditions, and reputation for championship golf. The club is renowned for personalized service and for being the social and recreational hub for members.
For additional information on Atlanta Athletic Club, visit www.atlantaathleticclub.org.
About Atlanta Athletic Club
Atlanta Athletic Club was founded in 1898 and opened a country club at its East Lake property in 1908 as a complement to its downtown Atlanta facilities. In 1969 Atlanta Athletic Club relocated to its current location and sold its East Lake Country Club property to a group of members who renamed it East Lake Golf Club. The two clubs have a long-standing historical connection, including their shared association with the legendary Bobby Jones. 2023 marks the 125th anniversary of Atlanta Athletic Club.
Atlanta Athletic Club has hosted numerous national and international golf events, including: three PGA Championships (1981, 2001 and 2011), U.S. Open Championship (1976), Ryder Cup Matches (1963), U.S. Women’s Open Championship (1990), and the KPMG Women’s PGA Championship (2021). The Club will host the 2025 U.S. Girls’ Junior, 2030 U.S. Amateur and 2035 U.S. Women’s Amateur championships.
Media Contact: Karen Moraghan, Hunter Public Relations, kmoraghan@hunter-pr.com, 908/963-6013
