Rocklin, CA — The Association of Golf Merchandisers (AGM) is pleased to announce a free, high-impact educational webinar, “What to Expect at the 2026 AGM Product Preview Reception,” taking place Monday, December 15 at 4:00 p.m. EST / 1:00 p.m. PST.
Open to all vendors, retailers, PGA/LPGA professionals, and industry leaders, this webinar will help attendees maximize visibility, engagement, and appointments during one of the most influential evenings of PGA Show week.
Each year, the AGM Product Preview Reception draws 500+ buyers and 100+ participating AGM vendor partners the evening before the PGA Show opens making it one of the most valuable pre-Show opportunities for brand exposure and high-impact networking.
Figure 1: Scenes from the 2025 AGM Product Preview Reception — over 600 buyers and 100+ vendors.
What the Webinar Will Cover
Hosted by Cindy Belden, AGM Director of Sales, this session features insights from three industry leaders:
- Deanna Farrell, National Sales Manager, SanSoleil
- Jeff Piltch, Chief Revenue Officer, Tee Commerce
- Alecia Lane, Director of Retail, Quail West Golf & Country Club
Topics include:
- How to create engaging table displays (without racks)
- Buyer engagement strategies that drive meaningful conversations
- Signage, samples, and display tips that make a lasting impression
- Ways to generate appointment requests on the spot
- First-timer mistakes to avoid
- How to stand out in a room filled with top brands
“The AGM Product Preview Reception is where PGA Show week truly begins,” said Belden. “This webinar gives both new and returning vendors the inside track on how to shine in a high-energy, high-value environment.”
Register for the Free Webinar
👉 https://pci.jotform.com/form/252746303972158
About the 2026 AGM Product Preview Reception
📅 Tuesday, January 20, 2026
⏰ 5:00 p.m. – 7:00 p.m.
📍 Orange County Convention Center – Hall A / Lower Lobby Atrium
Held immediately after the AGM Retail Conference, this reception is:
- AGM’s largest annual networking event
- The fastest way for vendors to get in front of buyers before appointments fill
- A proven launchpad for visibility, brand storytelling, and relationship building
FREE Guest Registration (Buyers)
Buyers, merchandisers, and PGA/LPGA professionals may register here:
👉 https://www.agmretailconference.com/events/2026-agm-retail-conference
Vendor Participation (Tables Still Available)
To participate as a vendor, you must be:
✔️ A current AGM Vendor Partner
✔️ A registered exhibitor at the 2026 PGA Show
Vendor details & table reservations:
👉 https://www.agmretailconference.com/product-preview-reception
Figure 2: Join us in Orlando as we kick off PGA Show week with the industry’s most energetic networking event
Confirmed Vendors for 2026 (80+ and growing!)
These esteemed brands have already secured their place at this year’s event — ensuring strong buyer traffic and high visibility. Vendors who have not yet secured a table are encouraged to join early before remaining spaces fill.
7Diamonds
Ahead
Alphard
Antigua
A.Putnam
Bag Boy
Barr Display
Best of Golf America
Birdie Balou
Birdie Girl Golf
Birdie King
Birkenstock
Blanco
Boulevard
Brackish
Collars & Co.
Created Co.
DashClip
Devant
Dolcezza Golfwear
Donald Ross Sportswear
Duca del Cosma
Dunning
ECCO
Erin Barney
Featherie
Flag & Anthem
Free Fly
Garb
GN Collection
Golf Cutlery Gifts
Golf Pride
Golftini
Good Good Golf
Haas Jordan
HEAD
Hot Girls Pearls
IBKUL
IZIPIZI
Imperial
J.Lindberg
Jolly Golf
Katherine Way
Khalhon
Legendary Headwear
Legends My Shop
Mayor
MGI Golf
Midspring
MiiR
Mud Pie
NGBA
Nike Golf – Mint Green
Oars + Alps
Pinned Golf
Pirani
PRG
PTE Golf
Quilted Koala
Rampion USA / 2UNDR
RepSpark
Richardson
SanSoleil
Shade Headwear
Shot Scope
Sierra Madre Golf
Signs by the Sea
Spirit Jersey
Sterling Cut Glass
Stripebird
Sunday Swagger
Swing Control
Tharanco Lifestyles
The Golf Project
The Lilley Line
Tee Commerce
Vintage Coin Concepts
Vivid Golf
Waggle
Wallaroo Hat Company
Williams Athletic Club
Your LeaderBoard
YRI Designs
Zipelly
Additional brands are confirming weekly.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM) is an international professional association of more than 875 buyer members and 190 vendor partners dedicated to advancing golf retail excellence. Through education, networking, and collaboration, AGM empowers its members to elevate their operations and strengthen industry relationships.
Mission: Elevate Retail. Enhance Relationships. Educate Always.
For more information, visit www.agmgolf.org.
Media Contact:
Megan Fidler, Director of Marketing
megan@agmgolf.org
916-717-4138
