Buyers and PGA of America Golf Professionals Shape Spring 2027 Assortments and Business Strategy at a Fashion-Forward Marketplace
FRISCO, Texas – Registration is now open for the 2026 PGA Buying Summit, scheduled for July 26–29 at the Omni PGA Frisco Resort & Spa, where retail buyers and PGA of America Golf Professionals will meet with golf lifestyle brands and industry leaders at a key point in the retail cycle. Event details and complimentary registration are available at PGABuyingSummit.com.
As golf apparel evolves toward lifestyle-driven collections and faster product cycles, the PGA Buying Summit offers early access to Spring 2027 apparel and accessories as product direction takes shape. Attendees can develop fresh retail assortments ahead of broader market demand by engaging with a curated mix of nearly 200 established and emerging brands in a setting designed for focused, high-value conversations.
The shift toward lifestyle apparel and changing consumer expectations are reshaping how golf shops and retailers approach merchandising. Buyers are seeking differentiated products that perform on and off the course, and PGA of America Golf Professionals are aligning retail strategy more closely with overall facility performance and evolving member expectations. The Summit reflects these dynamics, offering a clear view of product direction and business strategy as next season’s assortments are defined.
“The PGA Buying Summit takes place at an opportune moment before the next season’s styles and trends start to take shape,” said PGA Shows Event Director Lisa Langas. “The decisions made here influence what shows up in shops months later, often before the broader market has fully reacted. It gives buyers and PGA of America Golf Professionals an early opportunity to evaluate product in person, connect with brands, and provide input on product direction.”
A full day of invitation-only ONE2ONE Buying Appointments will be followed by two days of open ballroom exhibits featuring apparel, accessories, and emerging golf lifestyle labels, and the new “Gwop Meet at the Summit —curated by Troy Aguila” will spotlight next-generation lifestyle brands.
National-level education is a core component of the Summit, linking industry trends to retail strategy, facility operations, and overall business performance. Artificial intelligence and technology advancements will be addressed by industry experts across the fields of retail and merchandising, operations, executive management, and coaching. Sessions, workshops, and hands-on learning opportunities are designed for practical applications and directly support assortment decisions, retail performance, and business strategy.
The Summit stands out with elevated peer networking events each day that create informal opportunities for connections across brands, buyers and industry leaders. From the first night’s Welcome Reception to the vibrant Summer Jam in the PGA District and the upscale Fashion Show, attendees will have multiple opportunities to connect with peers, fostering meaningful conversations and informed decisions.
Additional announcements regarding participating brands, education sessions, and special events will be shared in the coming weeks. In collaboration with the Omni PGA Frisco Resort & Spa and Visit Frisco, attendees and their families will have access to special destination experiences during their stay.
The PGA Buying Summit is open exclusively to qualified buyers, PGA of America Golf Professionals and industry leaders. There is no event registration fee for qualified professionals through July 2, 2026. PGA of America Golf Professionals, LPGA Professionals and International PGA Members register for the event at no charge throughout the registration schedule. Event details and registration are available at PGABuyingSummit.com.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. The midseason PGA Buying Summit offers a curated, apparel-first marketplace, connecting influential buyers with emerging and established golf lifestyle brands at a key point in the retail buying cycle. The PGA Show, established in 1954, has grown into the largest annual business event for the global golf industry—setting the direction for the business of the sport in the new year and offering a comprehensive marketplace spanning equipment, apparel, technology and business solutions. Together, the PGA Show and PGA Buying Summit drive the golf business by providing opportunities to source what’s next in products and trends, build professional networks, gain industry insights and connect with peers and golf leaders. Learn more at PGABuyingSummit.com and follow us on X, Instagram, Facebook, LinkedIn and YouTube.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com
