Thursday, January 22, Highlighted by PGA Show Winter Jam Concert
FRISCO, Texas and ORLANDO, Florida – PGA HOPE Day returns to the 73rd PGA Show on Thursday, January 22, to recognize and celebrate the flagship military program of the PGA of America REACH Foundation, the 501(c)(3) charitable foundation of the Association.
PGA HOPE (Helping Our Patriots Everywhere) introduces golf to Veterans and Active Duty Military to enhance their physical, mental, social and emotional well-being through a 6-8 week developmental curriculum, led by PGA of America Golf Professionals trained in adaptive golf and military cultural competency. PGA HOPE Day recognizes the PGA of America Golf Professionals who make PGA HOPE’s mission possible, as well as celebrate the program’s success within the golf industry.
In 2025, more than 15,000 Veterans were served with the help of more than 660 programs across all 50 states, while also expanding internationally to Japan. Since the program’s inception in 2015, 65,000 Veterans have been positively impacted by PGA HOPE. To date, more than 5,000 PGA of America Golf Professionals are certified to lead PGA HOPE in their communities. All programs are provided at no cost to participating Veterans and Active Duty Military.
“We are beyond grateful for the commitment and dedication our PGA of America Golf Professionals provide to our nation’s Veterans and Active Duty Military through PGA HOPE,” said PGA of America President and Master Professional Don Rea. “I’m delighted to see PGA HOPE centerstage at the PGA Show and hope it inspires the golf industry to join our mission.”
A highlight of PGA HOPE Day will be the third-annual PGA Show Winter Jam, headlined by country music star Dustin Lynch. The after-hours concert experience, located on the Show Floor in Hall E of the Orange County Convention Center, is complimentary to PGA Show Attendees. PGA HOPE is the concert’s charitable partner; every $330 raised will support a Veteran or Active Duty service member through the program.
The PGA Show, the world’s longest running and largest gathering of the global golf industry, will take place January 20-23, 2026, at the Orange County Convention Center in Orlando. PGA Show attendees can visit the PGA HOPE booth featured in the PGA of America Hub directly inside the main entrance of the Show Floor. Four PGA HOPE Veteran Ambassadors will be onsite to engage with attendees, encourage support and thank the attending PGA of America Golf Professionals already certified to instruct HOPE programming.
To learn more and support PGA HOPE, visit www.pgahope.com.
About the 2026 PGA Show
The PGA Show, organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America, is the premiere destination for the business of the sport, a $102 billion industry in the United States. Held annually in Orlando, the PGA Show attracts some 30,000 industry professionals from around the world and features the latest innovations in golf equipment, apparel and technology from more than 1,100 of the game’s most recognizable brands, veteran manufacturers and emerging small businesses. Additional expert-led educational sessions, collaborative golf industry programming and many peer-to-peer special events create an unmatched industry gathering that drives the global golf industry forward.
About PGA HOPE
PGA HOPE (Helping Our Patriots Everywhere) is the flagship military program of the PGA of America REACH Foundation, the charitable foundation of the PGA of America. PGA HOPE introduces golf to Veterans and Active Duty Military to enhance their physical, mental, social and emotional well-being. For more information, visit PGAREACH.org, follow @PGAHOPE on Instagram, X and find us on Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
Media Contact: Jesse Dodson, PGA – PGA of America, jdodson@pgahq.com
