July 21 In-Store Event Includes Autographed Photo Opportunity, Chance to Win Signed Cobra Staff Bag
(TORONTO) – Golf Town – Canada’s largest golf retailer with unequaled selection and competitive prices at 47 locations coast to coast – announces PGA Tour star and Cobra Golf staff player Camilo Villegas will appear at its Mississauga store (3050 Vega Boulevard) on Tuesday, July 21 from 3-5pm.
Currently No. 12 on the Official World Golf Ranking, the 27-year-old will answer questions, discuss his equipment of choice, share practice drills and give a hitting demo in Golf Town’s exclusive in-store teaching area during this special event. All attendees can also enter to win a signed and personalized Camilo Villegas staff bag.
Celebrating this unique occasion for golf fans to personally interact with one of the world’s best players, the first 100 guests to register in-store starting at 2pm will receive a photograph personally signed by Villegas.
“Camilo is one of the game’s most engaging personalities, and this is a wonderful opportunity for members of the Canadian golf community to meet him face to face,” says Stephen Bebis, President and CEO of Golf Town. “We continue to celebrate our 10th anniversary in a manner that truly adds value to the relationships we have with our loyal customers.”
Known worldwide for his performance physique, cool style and tremendous ability, Villegas first rose to prominence while a member of the University of Florida golf team. The native of Colombia was a three-time All American and named Southeastern Conference Player of the Year in 2002 and 2004.
Since earning his PGA Tour card prior to the 2006 season, he has recorded 21 top-10s, capped by back-to-back wins at the BMW Championship and the TOUR Championship in 2008.
Golf Town offers an unbeatable selection of clubs, bags, balls, apparel, footwear, accessories, gifts, logo merchandise, promotional services and more. This includes the world’s leading golf brands, such as Adams, Ashworth, Bridgestone, Callaway Golf, Cleveland Golf, Cobra, Dunning, ECCO, FootJoy, Founders Club, Gordon Cooper, Greg Norman, Honma, Hugo Boss, Lacoste, Liz Claiborne, LIJA, Mizuno, Never Compromise, Nike Golf, Odyssey, Ogio, Paradise, Ping, Srixon, Sun Mountain, TaylorMade adidas Golf, Titleist and Wilson.
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About Golf Town
Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 47 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the major name-brand products at the best price, ensuring customers find what they want, when they want it.
A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.
The retailer has also established Canada’s leading customer advantage initiative via its Leaderboard Membership Privileges Program. Benefits of this free membership include the chance to win a $500 gift card in a national monthly drawing; timely e-newsletters; members-only special offers on equipment, accessories, golf lessons, in-store events; and more.
Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerscapital.com.
Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2008 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.
Contact:
Kevin Satz
Buffalo Communications
703.891.3394
ksatz@buffalocommunications.com
www.buffalocommunications.com
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