Brentwood, Tenn., July 16, 2009 … In less than two months on the market, the new Black Widow® Tour™, golf’s first adjustable plastic cleat, has exceeded initial expectations with higher than forecasted sales at retailers across major markets in the U.S. The Black Widow Tour cleats are now available in national retailers, local Pro Shops, specialty golf retailers, Golf Club locker rooms, numerous online retailers, and on the shoes of multiple touring pros overseas and throughout the U.S.
Golfers at every level are raving about Black Widow Tour’s adjustability feature which allows them to fine tune the traction they need on any course, condition or style of play. The support rings attached to each individual Black Widow Tour cleat can be positioned in two distinct settings, Tour-Comfort Setting, providing maximum flex, ultimate comfort and extreme traction and Tour-Firm Setting, which provides extreme traction through a firmer, spike-like feel, providing more resistance at initial impact. Pro Shops and leading retail shops such as Dick’s Sporting Goods, Golf Galaxy, Edwin Watts, Golfsmith, PGA Super Stores, among others, have seen such a high demand for the new Softspikes Black Widow Tour cleats, that many have already put in reorders for the first-of-its-kind cleat.
“From design and development to marketing down to packaging and shipping, Softspikes as a whole has worked relentlessly to produce and distribute the most advanced golf cleat available,” said John Hohman, Vice President of Marketing, PrideSports. “We are truly proud to see the sales of the Black Widow Tour doing so well and hope to keep the momentum going throughout the year.”
Black Widow Tour cleats are sold in individual kits and bulk quantities. Suggested Retail Price for individual kits is $16.99 per pack. For more information, visit www.blackwidowtour.com.
About PrideSports
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Stefanie Schiavello (stefanie@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
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