Toronto-Based Brand Succeeds with Modern Twist on Golf, Sportswear Style
(TORONTO, ON) – Quagmire, the lifestyle apparel company known for its edgy, modern golf and sportswear, has retained Vienna, Virginia-based Buffalo Communications (“Buffalo”) to provide media-relations and publicity services.
The brand’s slogan, “Not Fit for the Fairway,” stresses that golfers don’t have to be low handicappers to have fun and look great. Style group names like “Dead Right,” “Wormburner” and “Hazard” underline Quagmire’s lighthearted approach to fashion.
“A favorite of both Hollywood celebrities and Tour professionals, Quagmire has established a very compelling market position,” says Rich Katz, Managing Director of Buffalo. “The line’s unique viewpoint appeals to a fashionable, energetic audience, and we’re excited to put our PR muscle behind this ‘cool’ brand to further raise its profile.”
Buffalo will develop and execute a multi-platform promotional program emphasizing Quagmire’s trademark styling that embodies a fun, irreverent attitude and casual surfer-chic aesthetic. Positioning Quagmire for consistent, high-profile editorial coverage in a wide array of fashion, lifestyle, golf and business media will fuel its foray into the U.S. market, as the brand already holds widespread acceptance and strong sell-through in Canada and the Caribbean.
“Quagmire is meant to be worn anywhere life takes you, from the beach to the golf course to the downtown scene,” says co-founder Geoff Tait. “While respecting golf’s traditions, the line incorporates the comfortable, more funky elements of our favorite surf and skate designs for a laid-back look. Ultimately, it’s about smashing your drives, hanging with your buddies and feeling good in what you wear.”
The 2009 Quagmire collection, in stores now, includes a variety of polos, button-ups, blazers, shorts, pants, capris, skirts and dresses. Distinguished by cut-and-sew detailing, unique logo and pocket placement, and contrast stitching, the pieces retail from $29 for some accessories to $85 for select bottoms. Crafted from the environmentally-friendly “Gud ‘N Dri” fabric, performance characteristics include breathability, durability, fast-drying properties, UV protection and antimicrobials to provide comfort on and off the course. Additionally, the pieces are soft, static-free, wrinkle- and piling-resistant.
Quagmire is sold at prestigious on-course shops throughout Canada, including Canadian Open hosts Angus Glen and Glen Abbey, Crowbush Golf and Beach Resort, The Fairmont Banff Springs, Fox Harb’r Golf Resort & Spa, Hamilton Golf and Country Club, Redtail and Tobiano. The line is also available at the country’s largest golf retailers, Golf Town and Nevada Bob’s, as well as Sporting Life in Toronto. Caribbean and U.S. customers include the Four Seasons Resort Great Exuma at Emerald Bay, Iron Horse, Ka’anapali Golf Resort, Olympic Golf and the Ritz-Carlton Orlando. The brand can be purchased online at www.fairwaystyles.com.
For more information: www.quagmiregolf.com, 416.785.1099.
About Quagmire
Quagmire is available throughout Canada at more than 200 pro shops and off-course retailers. Named “Canadian Golf Company of the Year” by ScoreGolf, the four-year-old brand recently expanded into the United States following a successful debut at the 2008 PGA Merchandise Show in Orlando, FL.
Along with PGA Tour pro and 2008 Canadian Open champion Chez Reavie, Quagmire sponsors Nicole Hage and Stephanie Louden on the LPGA Tour, Claudine Foong and Kristina Tucker on the Futures Tour, JC Deacon on the Canadian Tour and Brennan Webb on the Nationwide Tour, the Hank Haney International Junior Golf Academy and the Queens University of Charlotte NCAA men’s college golf team.
The company also offers custom apparel, and has provided special edition pieces to brands like, Coors and Coors Light USA. Keeping with its fun, youthful reputation, in 2009 the company partnered with the Coors/Maxim Golf experience, offering a free Quagmire gift with the purchase of every case of Coors Light in Canada (except Ontario).
Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
About Buffalo Communications
Vienna, VA-based Buffalo Communications is a publicity, media-relations, marketing-communications and branding firm with upscale clients in golf, lifestyle, travel, real estate and fashion. Buffalo employs its extensive, longstanding and tight network of media contacts to raise clients’ awareness, popularity and revenues. Associated Press, Esquire, Forbes, ESPN, Golf Digest, InStyle, NBC “Today Show,” New York Times, Oprah Magazine, Robb Report, Self, USA Today and the Wall Street Journal are some outlets featuring Buffalo clients.
For more information: www.buffalocommunications.com, 703.761.1444.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@buffalocommunications.com
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www.buffalocommunications.com
