Web-Based ‘What’s in the Bag’ Feature Showcases Tour Stars’ Equipment Choices
(TORONTO) – Golf Town – Canada’s largest golf retailer with unequaled selection and competitive prices at 47 locations coast to coast – announces the launch of “Shop by Pro,” an innovative addition to the company website allowing consumers to purchase the equipment trusted by more than 50 of their favorite PGA, Champions, LPGA and European Tour players.
Accessible via the “What’s Hot” section on the Golf Town homepage, this unique platform showcases the drivers, woods, irons, putters, balls and gloves used by marquee names like Tiger Woods, Camilo Villegas, Anthony Kim, Paula Creamer, Mike Weir, Natalie Gulbis, Rory McIlroy, Gary Player and many others. All of the products are also available in-store.
“The equipment choices of top players have a huge influence on purchasing decisions throughout the golf industry,” says Stephen Bebis, Golf Town President and CEO. “Making this information so easy for people to find highlights our commitment to providing customers with the very best in service. Combining that with our vast selection from all the top manufacturers ensures a wide-range of options to suit everyone’s needs.”
Golf Town offers an unbeatable selection of clubs, bags, balls, apparel, footwear, accessories, gifts, logo merchandise, promotional services and more. This includes the world’s leading golf brands, such as Adams, Ashworth, Bridgestone, Callaway Golf, Cleveland Golf, Cobra, Dunning, ECCO, FootJoy, Founders Club, Gordon Cooper, Greg Norman, Honma, Hugo Boss, Lacoste, Liz Claiborne, LIJA, Mizuno, Never Compromise, Nike Golf, Odyssey, Ogio, Paradise, Ping, Srixon, Sun Mountain, TaylorMade adidas Golf, Titleist and Wilson.
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About Golf Town
Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 47 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the major name-brand products at the best price, ensuring customers find what they want, when they want it.
A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.
The retailer has also established Canada’s leading customer advantage initiative via its Leaderboard Membership Privileges Program. Benefits of this free membership include the chance to win a $500 gift card in a national monthly drawing; timely e-newsletters; members-only special offers on equipment, accessories, golf lessons, in-store events; and more.
Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerscapital.com.
Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2008 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.
Contact:
Kevin Satz
Buffalo Communications
703.891.3394
ksatz@buffalocommunications.com
www.buffalocommunications.com
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