Limited Number of Attendees Will Receive Complimentary Signature Quagmire Hats
(TORONTO, ON) – Quagmire, the lifestyle apparel company known for its edgy, modern golf and sportswear, announces staff player and defending Canadian Open champion Chez Reavie will greet fans and sign autographs immediately following the pro-am on Wednesday, July 22 at Glen Abbey Golf Club in Oakville, ON.
Stationed in the Quagmire section of the pro shop and sporting the brand’s distinctive surfer-chic styles, Reavie will answer questions from customers and discuss his bid for a second Open title. A limited number of lucky attendees will also receive a complimentary hat featuring Quagmire’s signature logo.
“Watching Chez win last year’s Canadian Open in Quagmire was one of the highlights of the year for us,” says co-founder Geoff Tait. “His laid-back attitude and fun sense of style are a perfect fit for our line, and he’s been a wonderful brand ambassador. We can’t wait to cheer him on this week, and hope to be celebrating together on Sunday.”
A favorite of both Hollywood celebrities and Tour professionals, Quagmire is designed to be worn from the beach to the golf course to the downtown scene. The brand’s slogan, “Not Fit for the Fairway,” stresses that golfers don’t need to be low handicappers to have fun and look great. Style group names like “Dead Right,” “Wormburner” and “Hazard” underline Quagmire’s lighthearted approach to fashion.
“I never could have imagined the response that people would have my clothes, but everywhere I go people ask me about what I’m wearing,” says Reavie. “I love telling them about Quagmire. They make great-looking, really comfortable pieces that are perfect for when I’m on Tour or back at home with friends.”
The 2009 Quagmire men’s and women’s collections, in stores now, include a variety of polos, button-ups, blazers, shorts, pants, capris, skirts and dresses. Distinguished by cut-and-sew detailing, unique logo and pocket placement, and contrast stitching, the pieces retail from $29 for some accessories to $85 for select bottoms. Crafted from the environmentally-friendly “Gud ‘N Dri” fabric, performance characteristics include breathability, durability, fast-drying properties, UV protection and antimicrobials to provide comfort on and off the course. Additionally, the pieces are soft, static-free, wrinkle- and piling-resistant.
Quagmire is sold at prestigious on-course shops throughout Canada, including Canadian Open hosts Angus Glen and Glen Abbey, Crowbush Golf and Beach Resort, The Fairmont Banff Springs, Fox Harb’r Golf Resort & Spa, Hamilton Golf and Country Club, Redtail and Tobiano. The line is also available at the country’s largest golf retailers, Golf Town and Nevada Bob’s, as well as Sporting Life in Toronto. Caribbean and U.S. customers include the Four Seasons Resort Great Exuma at Emerald Bay, Iron Horse, Ka’anapali Golf Resort, Olympic Golf and the Ritz-Carlton Orlando. The brand can be purchased online at www.fairwaystyles.com.
For more information: www.quagmiregolf.com, 416.785.1099.
About Quagmire
Quagmire is available throughout Canada at more than 200 pro shops and off-course retailers. Named “Canadian Golf Company of the Year” by ScoreGolf, the four-year-old brand recently expanded into the United States following a successful debut at the 2008 PGA Merchandise Show in Orlando, FL.
Along with PGA Tour pro and 2008 Canadian Open champion Chez Reavie, Quagmire sponsors Nicole Hage and Stephanie Louden on the LPGA Tour, Claudine Foong and Kristina Tucker on the Futures Tour, JC Deacon on the Canadian Tour and Brennan Webb on the Nationwide Tour, the Hank Haney International Junior Golf Academy and the Queens University of Charlotte NCAA men’s college golf team.
The company also offers custom apparel, and has provided special edition pieces to brands like, Coors and Coors Light USA. Keeping with its fun, youthful reputation, in 2009 the company partnered with the Coors/Maxim Golf experience, offering a free Quagmire gift with the purchase of every case of Coors Light in Canada (except Ontario).
Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@buffalocommunications.com
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