HUNTINGTON BEACH, CA -July 21, 2009 – Cleveland® Golf/Srixon® announced today the creation of two new high level positions, Brand Manager-Cleveland® Golf and Brand Manager-Srixon®. Effective immediately, Chuck Thiry has been promoted to Brand Manager for Cleveland® Golf, while Chris Beck has been promoted to Brand Manager for Srixon®. The duties and responsibilities of these two key positions include oversight of each respective brand, as well as the development and implementation of new and innovative brand strategies within the marketplace.
Thiry is a 25 year golf industry veteran, having served several major manufacturers in Customer Service, Field Sales and Sales Management positions. After spending time in Philadelphia, New York, and Detroit, Thiry joined Cleveland Golf in 1999, as a Sales Representative in Chicago. He was named Northeast Regional Sales Manager for Cleveland Golf in 2004 and is a 1981 Graduate of the San Diego Golf Academy.
Beck, who began his career in Cleveland® Golf’s Research and Development Department in 1998, has also served as Product Manager, Director of Product Marketing and Vice President of Business Development over the course of his eleven year tenure at Cleveland® Golf/Srixon®. Beck is a native of Orange County, CA, and received a Bachelors of Arts degree from the University of California – Irvine.
“Both Chuck and Chris possess all the experience and creativity necessary to navigate each brand to greater success,” said Todd Harman, Executive Vice President/General Manager of Cleveland® Golf/Srixon®. “We’re extremely fortunate to have them in such critical positions on our management team.”
For more information on Cleveland® Golf/Srixon®, Never Compromise® and Cleveland Classics™ apparel, please visit www.clevelandgolf.com, www.srixon.com, www.nevercompromise.com and www.clevelandclassicapparel.com.
Cleveland® Golf, Srixon®, Never Compromise® and Cleveland Classics™ apparel are brands owned by SRI Sports Limited. With corporate headquarters based in Kobe, Japan, SRI Sports is the fourth largest golf company in the world, as well as one of the world’s leading patent holders in golf ball technology. For more information, please contact Keith Patterson, PR/Media Relations Manager (714.889.5808) or visit us online at www.clevelandgolf.com, www.srixon.com, www.nevercompromise.com and www.clevelandclassicsapparel.com.
Contact:
KEITH PATTERSON
MEDIA & PUBLIC RELATIONS MANAGER
5601 SKYLAB ROAD
HUNTINGTON BEACH, CA 92647
(TEL) 714-889-5808
(E-MAIL) KeithPatterson@clevelandgolf.com
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