(Vancouver, BC, Canada) — Popular activewear designer Linda Hipp and her company, LIJA, announce the Twilight in Italy collection is now available at country clubs, resorts and golf-specialty retailers throughout North America, as well as online at www.lijastyle.com.
Highlighted by subtle tones of Desert, Cocoa and Ivory, along with pops of color like Zeal, Twilight in Italy features the new modern Frida print and a variety of tech pique polos. The tops, vests, jackets, pullovers, cardigans, skorts, shorts and pants combine to offer simple linear designs that create a complete, balanced look.
“Our aim is to craft functional, fashionable pieces that can be worn from one activity to the next,” says Hipp. “Twilight in Italy caters to the lifestyles of active women, helping them exude their own individuality and style.”
Bearing “The Hipp Factor” designation, Linda Hipp’s personal favorites are highlighted by special hang tags. Among these is the ultra-feminine Glossy Victoria Skort with bold and sassy three-tiered styling. Other key items are the Classic Wilder Cardigan — boasting the “contemporary boyfriend” fit — and the Modo Oxford Polo.
Retailing from $65 for some tops to $150 for select outerwear, Twilight in Italy is the second of LIJA’s fall offerings. Garden of Eden premiered earlier this year and The Sun Also Rises will ship November 1.
LIJA is a staple in finer golf and non-golf retailers across North America, including world-renowned resorts and clubs like Riviera, Kiawah Island, The Greenbrier and Whistling Straits. It’s worn by scores of women golf professionals worldwide, including LPGA Tour star Leta Lindley, the 2008 LIJA Tour Style Leaders Grand Prize winner.
For more information, call 888.263.1191 or visit www.lijastyle.com.
About LIJA
LIJA is a market leader in fashion-forward styles featuring feminine and comfortable silhouettes inspired by the fusion of sport, leisure and fashion. The brand’s distinctive excellence is driven by LIJA’s passion, commitment and dedication to creating innovative designs.
Having received significant recognition within and outside the golf industry, LIJA has achieved double digit sales growth every year. Further, LIJA recently began selling into the UK, Ireland, South Africa and United Arab Emirates markets.
Recent recognition for the company includes:
• 2009 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
• 2009 Progressive Employer of Canada
• 2009 The Hackers Paradise Golfer’s Choice Award — Best Ladies Apparel
• 2008 Executive of the Year — Score Golf Magazine
• 2008 PROFIT W100 Rankings of Canada’s Top Women Entrepreneurs
• 2008 PGA Magazine — Resort Top Seller and Private Course Top Seller
• 2008 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
• 2007 “Business of the Year” — Richmond Chamber of Commerce
• 2007 PGA Magazine — Resort Top Seller and Private Course Top Seller
• 2007 Best of Show Honors at PGA Show — Golfing Magazine
• 2006 Business in Vancouver “BC’s 50 Fastest-Growing Companies”
• 2005 Canadian Golf Company of the Year — Score Golf magazine
Individually, Hipp has been named 2008 “Canadian Executive of the Year” by Score Golf, honored as a grant recipient of the Matinee Fashion Foundation Award, which recognizes and funds select Canadian designers, and voted a “40 Under 40” winner by Business in Vancouver.
An avid and highly-skilled golfer, Hipp struggled to find on-course apparel that meshed with her off-course fashion sensibility. Recognizing a market opportunity — and the chance to combine her passions for fashion, golf and business — Hyp Golf was launched in July 1997. The company re-branded as LIJA in late 2004. Chiefly influenced by both European trends and West Coast style, Hipp has garnered a widespread reputation as one of North America’s hottest sportswear designers.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@buffalocommunications.com
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