(MEDWAY, MA) — Cybex International, Inc. (NASDAQ: CYBI), a leading manufacturer of premium exercise equipment for the commercial and consumer markets, has retained Vienna, Virginia-based Buffalo Communications (Buffalo) to provide publicity and media-relations services.
Buffalo will develop and execute a multi-platform, national and grass-roots promotional program highlighting the unique and superior solutions CYBEX provides to the commercial fitness, golf and country club, hospitality and sports-performance markets.
Showcasing the company’s exercise equipment that improves physical well being, function and performance — like the new FT-450 Functional Trainer and 750AT Total Body Arc Trainer — Buffalo will position CYBEX for consistent, high-profile editorial coverage in health and fitness, sports, lifestyle, business and trade media. Additional focus areas include the industry-leading Cybex Institute for Exercise Science.
“Setting the industry standard, our brand is driven by exercise science, precise engineering, leading-edge technologies and made-in-America manufacturing,” says John Aglialoro, Chairman and CEO of CYBEX. “We are committed to continually changing the game by introducing innovative strength and cardiovascular fitness equipment as ideal solutions for anyone who wants to effectively and efficiently enhance their health, wellness and lifestyle. Most of all, we believe in and live our brand promise — ‘Bringing you what’s next.'”
“CYBEX has an incredible track record,” says Rich Katz, Managing Director of Buffalo. “Its equipment exudes the elegance of Mercedes, the power of BMW and the exactness of Lexus. With more people than ever incorporating fitness into their daily lives, the biomechanically correct exercise results CYBEX delivers are unparalleled.”
In addition to thousands of health clubs worldwide, category leaders that use CYBEX in the hospitality, professional sports, corporate and wellness markets include Disney Cruise Lines, Ritz Carlton, Trump Hotel & Towers, Wynn Las Vegas, Mission Hills Resort (China), Boston Red Sox, Chicago Bears, Boston Celtics, AT&T, IBM and the world-renowned Pritikin Longevity Center. CYBEX was also recently selected to outfit the mobile fitness and therapy centers on both the PGA and Champions Tours.
Designed and engineered using exercise science, all CYBEX products reflect the natural movement of the human body. Accommodating users from first-time exercisers to professional athletes, they are available for a wide range of facilities, from commercial health clubs to home gyms.
CYBEX offers three complete product lines of strength equipment, each designed to meet the needs of different populations and market segments. The more than 150 unique pieces include modular, plate load and free weight equipment.
The company’s cardiovascular equipment includes treadmills, bikes, steppers and the revolutionary Arc Trainer — a cross trainer named “Best Product of the Year” by Fitness Management two consecutive years.
About CYBEX
Cybex International, Inc. is a leading manufacturer of premium exercise equipment for commercial and consumer use. The CYBEX product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. They are available for a wide range of facilities, from commercial health clubs to home gyms, and offered under the CYBEX brand through distributors in more than 85 countries, as well as a direct sales force in the United Kingdom.
For more information about CYBEX: www.cybexintl.com, 888.462.9239.
About Buffalo Communications
Vienna, VA-based Buffalo Communications is a publicity, media-relations, marketing-communications and branding firm with upscale clients in golf, lifestyle, travel, real estate and fashion. Buffalo employs its extensive, longstanding and tight network of media contacts to raise clients’ awareness, popularity and revenues. Associated Press, Esquire, Forbes, ESPN, Golf Digest, InStyle, NBC “Today Show,” New York Times, Oprah Magazine, Robb Report, Self, USA Today and the Wall Street Journal are some outlets featuring Buffalo clients.
For more information: www.buffalocommunications.com, 703.761.1444.
This news release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made above. These include, but are not limited to, competitive factors, technological and product developments, market demand, economic conditions, the resolution of litigation involving the Company, and the ability of the Company to comply with the terms of its credit facilities. Further information on these and other factors which could affect the Company’s financial results can be found in the Company’s previously filed Report on Form 10-K for the year ended December 31, 2008, its Reports on Form 10-Q, its Current Reports on Form 8-K, and its proxy statement dated March 26, 2009.
Contact:
Bill Feidler
Buffalo Communications
703.615.4034
bfeidler@buffalocommunications.com
www.twitter.com/buffalocomm
www.buffalocommunications.com
