Did Callaway’s Chess Move Backfire?
Remember all the he-said-she-said golf ball lawsuits we covered back in July 2008 & November 2008. Titleist and Callaway were having a serious brawl for the rights to determine who was the winner for the future rights not only to the most famous golf ball of all-time the Titleist Pro V1…but more importantly the entire future of golf ball design itself.
There was a reason the Pro V1 ball had been the rockstar of the golf ball market for so long…we had heard that Titleist and many others were simply having troubles finding its replacement. It seemed that no matter what golf manufacturers did the Pro V1 was still the creme of the crop and the best ball being tested in R&D labs. Well since Callaway couldn’t come up with something better they decided to play an impressive and industry changing chess move. They wanted to try and disturb the golf ball giant (Titleist) from the top of their hill. So they did…they used the new golf ball patents they now owned from their purchase of Spalding/Top-Flite against the golf ball giant Titleist. They claimed that the Pro V1 technology was theirs (well Spalding/Top-Flite’s) and they won. So Titleist was now no longer allowed to make the Pro V1 the was they were currently making it. So BIG WIN FOR CALLAWAY…RIGHT? Well they thought so I am sure but has it awoken the sleeping monster?
Read Full Article Here: http://www.mygolfspy.com/callaway-vs-titleist-who-will-be-the-golf-ball-king/
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