New York, NY July 2009 – For Spring 2010, Jack Nicklaus Sportswear , the iconic golf lifestyle brand, unveils a refreshing collection with cool color ways inspired by the pristine landscapes of four exclusive golf courses from around the country. Highlights of the new season include the further expansion of the active inspired Performance 18 collection with the introduction of Coolmax® moisture management.
Performance 18 features technical fabrics that incorporate UV protection, Coolplus® and Coolmax® technology. While the industry shaping Performance 18 polos continue to utilize Coolplus® yarns, new performance sweaters for Spring 2010 introduce Coolmax® to the equation. Lauded as the original performance wicking fabric, recent studies reveal that a large percentage of avid golfers prefer Coolmax® to other types of moisture management systems. Coolmax® silently revitalizes the golfer, providing superior relief from perspiration, ultimately allowing for enhanced focus and endurance. Styles crafted from this highly designed fabrication include a color blocked half-zip sweater and vest as well as an engineered stripe half-zip pullover.
Furthering the Performance 18 assortment, a dry finish zip front track jacket collects moisture from the skin and disperses it across the outside of the jacket so it may evaporate into the air. This sporty style features a bold stripe across the chest and down the arms, adding an active element to on-course style. In outerwear, a stylish reversible zip front jacket that is water and wind resistant is also reversible with a khaki exterior and lemon interior, or vice versa. New and versatile performance twill shorts boast a score card pocket. The Performance 18 Polo, comprised of an array of 22 vibrant color variations, featuring the Golden Bear icon on the back yoke, continues to sell out at golf shops nationwide.
The Signature collection is comprised of luxurious golf lifestyle product crafted from the purest natural fibers. For Spring 2010, this assortment features 100-percent double-mercerized cotton knit polos in stripes, solids, tonal windowpanes and jacquards. Fresh sportswear details such as tipping and contrast pinstripes beneath collars add an unexpected twist. Welcome a preppy element to your golf club look with a smart silk and cotton basket weave vest with contrast tipping. Complete the look with an array of subtle plaid and seersucker flat front cotton shorts.
Additional v-neck sweater vest styles in pima cotton include an argyle in two bold color combinations or a more understated raker stitch argyle in three variations. A pima cotton solid classic v-neck sweater with the Golden Bear icon on the back yoke is a much anticipated addition to the seasonal core assortment – available in 10 colors with each working back to one of four color stories, facilitating easy, colorful merchandising.
The celebrated Heritage Polo, with the tailored collar and Golden Bear icon pocket, reminiscent of the shirt Jack Nicklaus wore in the final round of his stirring, record-setting 1986 Masters victory, arrives even stronger for Spring 2010 with five additional color offerings. Beyond the traditional lemon yellow, the new season brings white, navy, pink, green apple, marine and navy. A multi-stripe mercerized polo adds yet another style option for the tailored collar aficionado.
Jack Nicklaus Sportswear stays true to its reputation for unique color offerings with deliveries inspired by four breath-taking courses. Spring green and lake blue reflect the lush South Florida landscape of PGA National Resort & Spa. Black, white, flame red and pink cactus remind one of the stunning mountain top sunrises and dramatic sunsets of Superstition Mountain Golf & Country Club. Harbour Town Golf Links in idyllic Hilton Head is represented by shades of marine blue and lemon yellow. Lost Tree Golf Club celebrates the discerning taste of the ultimate name in golf with palm and pink.
Fiona Chiotellis Zeman, 212.532.6377