DENVER (July 2009) – Imperial Headwear (www.ImperialHeadwear.com), the leading global manufacturer of premium quality, active lifestyle headwear, announced today the introduction of the Oxford Prep style, featured in its new 2010 catalog.
The Oxford Prep cap is the flagship of the 2010 Imperial line. Inspired by classic men’s shirting’s the Oxford Prep is made from classic pinpoint oxford broadcloth 100% cotton, and features an entirely new button-down closure created by Imperial. This product will complement Imperial’s core line of men’s and women’s products, and is already being well-received in the marketplace.
“Nearly every man has a button down Oxford shirt. This product was born from that experience,” said Rick White, President & CEO of Imperial Headwear. “The Oxford Prep product will re-define our core headwear offerings. Our pre-line reviews for the product were incredible. Every client who previewed the style indicated an immediate desire to purchase it.”
The Oxford Prep style is consistent with current trends, which indicate a return to “traditional products.” The product is offered in solid and striped colors, with more color ways planned for future release. Cotton Oxford broadcloth is lightweight and accepts embroidered decoration exceptionally well. The nature of the fabric also creates an excellent fit and greater comfort. The proprietary Oxford Prep button-down closure features a tailored button closure with Imperial elastic comfort fit technology.
For additional information or a 2010 catalog, contact a local sales representative or Imperial account services at (800) 950-1916.
About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality, active lifestyle headwear for the golf, tennis, corporate, outdoor, resort, collegiate, military and select private label markets. Renowned for its superior customer service and artwork customization capabilities, Imperial offers its clients best quality products using the most innovative digital design, logo and embroidery technologies. Imperial recently acquired Washington-based Watership Trading Companie to expand its product offerings to include high performance wind and sun protection hats for the outdoor and sports markets. For more information about Imperial Headwear, visit www.ImperialHeadwear.com or call (800) 950-1916.
Contact:
Jody Bennigsdorf
Imperial Headwear
303.597.0206, ext. 3119
JBennigsdorf@Imperialheadwear.com
Rick White
Imperial Headwear
303.597.0206, ext. 3190
Rwhite@Imperialheadwear.com
