Overland Park, KS, August 6, 2009 – The Darrell Survey, the golf industry’s recognized authority on golf equipment usage for 70 years, has acknowledged Bushnell Laser Rangefinders as the overwhelming choice of not only PGA players, but also LPGA and Champion Tour players completing the three tour sweep for the fourth consecutive year.
This announcement comes one month after the Darrell Survey acknowledged the Bushnell family of Laser Rangefinders as the primary choice of PGA Tour players and caddies for the 10th consecutive year.
In three separate reports conducted this year, the Darrell Survey found that 87% of players on the PGA Tour, 92% of players on the LPGA Tour and 77% of players on the Champions Tour rely on Bushnell as the industry leader for laser rangefinders.*
“Players today are contracted to play different equipment from various manufacturers, but the one constant is their selection and trust in Bushnell laser rangefinders,” said Bushnell Tour Representative Royce Nielson, who caddied for Arnold Palmer for more than 13 years. “Similar to the way players trust their driver, ball or iron set, assessing distance is critical to a golfer’s success and they don’t want to leave club selection to chance. All of the Bushnell laser rangefinders feature PinSeeker Technology and provide accurate distance to any object plus or minus one yard, which is why it is the undisputable choice every week.”
One of the most popular Bushnell rangefinders amongst tour pros is the Pro 1600, which is offered in both a Slope and Tournament Edition. Both Pro 1600 models work without a locating reflector device and the unit can start obtaining accurate distances to any object right out of the box, with no downloads necessary.
The more sophisticated of the two rangefinders is the Pro 1600 Slope Edition, which features a built-in inclinometer to provide the golfer with a compensated distance based upon the degree of incline or decline. This means when you are aiming at an up-hill or down-hill target, the Pro 1600 with Slope +/- will adjust the yardage reading for the angle and distance to help golfers with accurate club selection.
Engineered for golfers who play competitively, the Pro 1600 Tournament Edition is legal for tournament play. Like the Slope Edition, the Pro 1600 TE is capable of ranging distances from five to 1,600 yards and it is accurate within +/- one yard.
Bushnell, the number one choice of professional golfers and caddies, offers a full range of laser rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance.
For more information on the complete lineup of Bushnell golf products please visit the company’s website at www.bushnellgolf.com.
*= Darrell Survey report based on players who reported using a distance measuring device: 87% at Byron Nelson Championship (PGA), 92% at Jamie Farr Owens Classic (LPGA) and 77% at Dick’s Sporting Goods Open (Champions Tour)
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin®, Final Approach®, Uncle Mike’s® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.
Contact:
Jen Messelt – Bushnell Outdoor Products
(800) 423-3537 / jmesselt@bushnell.com
