(TORONTO, Ontario) – Knetgolf, the world’s largest combined recycler and refinisher of premium, pre-owned, brand-name golf balls, has retained Buffalo Communications (Buffalo) to provide media-relations and publicity services.
Buffalo will develop and execute a comprehensive promotional program highlighting the unique economic and environmental benefits of Knetgolf in golf, business and lifestyle media.
“Much of our inventory are ‘one-hit-wonders’ taken out of the sleeve and immediately lost,” says Gary Shienfield, CEO of Knetgolf. “This allows us to provide Titleist Pro V1s and other PGA TOUR-proven balls at half price, ideal for today’s die-hard golfers who need to conserve expenses.”
There is negligible (if any) difference in the performance of premium, pre-owned golf balls compared to new products. This is supported by the nearly 20 million balls Knetgolf is on track to sell in 2009. Further testament to quality and savings, Knetgolf customers average four re-orders annually with a product return rate of less than half of 1%.
Recovered from more than 2,000 exclusive golf resorts in Arizona, California and Nevada, the golf balls undergo Knetgolf’s proprietary and leading-edge cleansing process to ensure top condition. The refurbished Titleist, Callaway, Nike and others are then graded Mint, “A,” “B” or “C” and offered at half price or better directly to the golfing public at www.knetgolf.com.
Through its wholesale division, www.golfballsonly.com, Knetgolf supplies refinished and refurbished brand-name golf balls to mass-merchant retail chains, golf-specialty shops, pro shops and internet retailers in more than 30 countries. Many merchandisers realize greater margins and sell-through over new golf balls.
“Knetgolf meets increasing consumer demand for lower-price golf balls without comprise in on-course performance,” says Rich Katz, Managing Director of Buffalo. “Our firm is excited to put our PR strength behind a company that’s growing access to the game.”
Golfers lose more than one billion balls yearly and 4.5 balls per round on average, according to industry estimates.
About Knetgolf
Founded in 1995, Knetgolf is the world’s largest, fully-integrated recycler and refinisher of premium, pre-owned, brand-name golf balls. It supplies 20,000,000 golf balls annually to more than 200,000 golfers. Taking delivery of close to 100,000 golf balls daily at its two 25,000-square-foot processing plants in Arizona and Toronto, the company maintains the most efficient and sophisticated cleaning and grading processes with meticulous attention to the highest quality standards. In addition to its consumer website, Knetgolf.com, and wholesale website golfballsonly.com, Knetgolf is e-Bay’s largest refurbished golf ball seller in both the United States and Canada with a 99.5 percent feedback rating.
For more information about Knetgolf: www.knetgolf.com, www.golfballsonly.com, 877.563.8877.
About Buffalo Communications
Vienna, VA-based Buffalo Communications is a golf-lifestyle public relations, branding and marketing-communications firm with upscale clients in golf, lifestyle, travel, real estate and fashion. Buffalo employs its extensive, longstanding and tight network of media contacts to raise clients’ awareness, popularity and revenues. Associated Press, Esquire, Forbes, ESPN, Golf Digest, GOLF Magazine, InStyle, NBC “Today Show,” New York Times, Oprah Magazine, Robb Report, Self, USA Today and the Wall Street Journal are some outlets featuring Buffalo clients, including Cybex, ECCO, Golf Town, Half Moon Bay Golf Links, Kauai Visitors Bureau (golf co-op), Mission Hills Golf Club (Shenzhen, China) and St. Joe Company.
For more information: www.buffalocommunications.com, 703.761.1444.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@billycaspergolf.com
www.buffalocommunications.com
www.twitter.com/buffalocomm
