New Line Blends Industry-Leading Technology with Style and Function
PLANO, Texas, August 19, 2009 – Adams Golf (NasdaqCM:ADGF) announces the introduction of a new line of 14-piece integrated sets and stylish golf bags for women, designed in conjunction with Keri Murschell of keri golf. Created for fashion-forward female golfers who want the latest in golf club technology, the ‘keri sport collection’ combines style with function to accessorize any on-course look.
keri sport 14-Piece Integrated Set
The keri sport 14-piece Integrated Set for women golfers combines the newly introduced lineup of easy-to-hit Idea a7OS clubs with exceptionally stylish cart bags from the new keri sport collection. This integrated set is specifically designed for women who want to express their fine taste in fashion on the course while playing the latest in golf club design and technology from the leader in hybrids and hybrid iron sets, Adams Golf.
The set includes a state-of-the art Speedline driver with aerodynamic technology, three low-profile fairway woods (3, 5, 7), industry-leading Idea a7OS Hybrid Irons (4-SW), a chipper, a mallet-style putter and a beautifully crafted and fashion-forward keri sport cart bag in a choice of three different designs: Royal Blues, Fern and Rosebloom. The aerodynamic shaping of the Speedline drivers creates less drag and airflow turbulence, resulting in an impressive three to four M.P.H. faster club head speed and three to nine yards more distance The Idea a7OS hybrid-irons consists of 4-, 5- and 6-hybrids, 7- and 7-mid-hybrids and versatile scoring clubs in 9-iron through sand wedge. Featuring 44-grams of rear weighting to increase launch angle and distance, the 4-, 5- and 6-hybrids have rounded shaping with a slight draw-bias to enhance forgiveness for the female golfer. With a four-way cambered sole and an H-back™ channel vibration dampening system, the 7- and 8-mid-hybrids optimize distance, gapping and launch conditions. Low and deep centers of gravity highlight the short irons (8-PW) that are both forgiving and versatile. These scoring clubs feature quad cavity-backs and perimeter weighting for confidence-inspiring ball-flights and superior playability. Every club in the set, including the chipper and putter, are designed to match beautifully with the color scheme of the individual bags as well.
“We are taking our commitment to developing clubs just for women to a new level with the introduction of the keri sport collection,” said Chip Brewer, President and CEO of Adams Golf. “By offering an integrated set of our most premium and playable clubs along with the attractive cart bag and head covers, we’re continuing to broaden our product line for women to meet their unique swing characteristics and their desire for style and fashion.”
Shipping September 15, the keri sport 14-piece Integrated Set will have a Suggested Retail Price (SRP) of $1,099.99 and will be offered in both right-handed and left-handed models.
keri sport Cart and Stand Bags
Each bag that comes with the 14-piece integrated set is offered individually in either a cart or stand bag version. Emphasizing affordability, the cart and stand bags are available in the same three distinct prints as the 14-piece integrated set: Royal Blues, Fern Green and Rosebloom. The new bags are highlighted by club dividers, several compartments for personal items, a zipper pocket for valuables, tee slots, pen/pencil holder and chrome hardware. The stand bag is further characterized by an insulated section for drinks, lumbar pad, graphite legs and Izzo strap system. Shipping to golf shops nationwide beginning September 15, the SRP for both the cart bag and the stand bag is $219.99. Members of the Adams Golf LPGA staff, including 2009 LPGA McDonald’s Championship winner Brittany Lincicome and the No. 2 player on the Rolex World Rankings Yani Tseng, have already begun to use the tour versions of the bags during tournament play.
“In designing this collection for Adams Golf, my goal was to create something that would appeal to a wide variety of women,” says Murschell, founder and principal designer of keri golf. “The simple, bright colors really pop, and the sport collection is perfectly suited to complement the keri golf line at an entry-level price point.”
For a complete look, the keri sport collection includes matching head covers with adjustable club number tabs.Designed to protect clubs and complement the cart and stand bags, the three-piece sets – a driver and fairway woods, or various hybrids – have a SRP of $59.99 for the woods and $49.99 for the hybrids and will begin shipping on September 15.
About Adams Golf
Developing high-performance and technologically innovative golf products is the cornerstone of Adams Golf. Founded in 1987 by Barney Adams, Adams Golf continues its commitment of helping golfers of all abilities enjoy the game of golf. Since 2006, the Idea Hybrid Irons have led all iron brands in sales at golf specialty retailers. Additionally, Adams Golf hybrids are played by more PGA, Champions and Nationwide Tour pros, than any other hybrid on the market. For more information about Adams Golf visit www.adamsgolf.com.
About keri golf
A life-long golfer, Murschell started keri golf in 2008 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The six-year-old company continues to expand and in July formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.
keri golf’s bags and accessories, including totes, travel covers and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland. For more information about keri golf, please contact Andrea Latta, Buffalo Communications, alatta@billycaspergolf.com.
Contact:
LISA C. WEISTART
Adams Golf
2801 E. Plano Pkwy.
Plano, TX 75074
972.673.9110
weistartl@adamsgolf.com
