Negra Modelo, Corona Extra And Corona Light To Be Among The World Am’s Beer Offerings
August, 19, 2009, Myrtle Beach, S.C. – When PGA TOUR SUPERSTORE World Amateur Handicap Championship players arrive at the 19th Hole to have (free) drinks and swap stories, they will have to think a little longer about their beverage of choice this year.
The World Am, which will be held August 31 through September 4, is the world’s largest single-site amateur golf tournament, attracting golfers from 45 states and more than 20 foreign countries.
Crown Imports, one of the nation’s largest beer importers and distributers, has joined the World Amateur family as the tournament’s official beer sponsor. Crown Imports is bringing Corona Extra, the nation’s most popular imported beer, Corona Light, Negra Modelo, Modelo Especial and St. Pauli Girl, to this year’s event.
“We are delighted to have Crown Imports join the World Am team,” said tournament director Dave Macpherson. “We have provided outstanding alcohol options in the past, but the breadth and quality of this year’s beer selections are unmatched.”
While the Corona products are wildly popular, Negra Modelo is Mexico’s top-selling dark beer and it has enjoyed rapid growth in popularity in the United States over the last 10 years.
A 72-hole stroke play tournament, the World Amateur attracts golfers of all skill levels, grouping them in tightly bunched flights based on handicap and age (there are six different divisions). Players play under PGA Tour-like conditions, though carts are allowed, competing to win their flight and a spot in the World Championship Playoff at the famed Dunes Golf & Beach Club.
At night, players gather at the Myrtle Beach Convention Center, better known as the World Largest 19th Hole. All tournament participants and a guest can attend the 19th Hole where free food from some of Myrtle Beach’s best restaurants, free drinks and live entertainment are provided.
The 19th Hole is also home to a golf expo, demo areas, instructional clinics from some of the game’s leading teachers and more.
For more information about the PGA TOUR Superstore World Amateur Handicap Championship, go to www.WorldAmGolf.com.
About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Crown portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo, Pacifico, St. Pauli Girl and the Tsingtao beer brands.
Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico’s leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer.
Cheryl Harden or Erin Barrett, The Brandon Agency, (843) 916-2000
Or Chris King, Myrtle Beach Golf Holiday, 843-477-8833 ext 220,
or visit www.WorldAmGolf.com