Classic, Contemporary Designs Feature Game-Enhancing Comfort Technologies
(Londonderry, New Hampshire) – Danish shoemaker ECCO introduces its Spring/Summer 2010 men’s golf collection, showcasing highest-grade leathers, superior comfort technologies and an expansive range of new styles, from luxurious classic looks to casual, street-inspired designs.
Serious players will appreciate the technical sophistication and hyper-advanced feel of the Ultra Performance Hydromax. Its patent-pending stability system guarantees unmatched torsional support, comfort and power through all phases of the swing. This works in concert with the game’s most advanced outsole design that enhances traction, reduces weight and ensures flexibility.
Taking its cues from modern men’s fashion, Golf Street Premier includes funky color pops of cactus green, fanta orange and chili red, metal-rivet accents and wide, flat laces. Created to be worn both on and off the course, this hybrid sport casual shoe is the ideal combination of fashion and function thanks to full-grain leather uppers, a sleek midsole and pre-molded traction bars.
“With each collection, we continue to redefine the golf footwear experience,” says Michael Waack, Head of Global Golf at ECCO. “Our process is completely unique, as it starts from designs built around the human foot. Comfort, performance and a complete commitment to quality are the driving forces, but style is also key.”
ECCO men’s golf shoes are worn in competition by scores of international Tour stars, including Fred Couples, Colin Montgomerie, Aaron Baddeley, Stuart Appleby, Thomas Bjorn, Arjun Atwal, Thongchai Jaidee, John Bickerton, Bradley Dredge and many others.
The Spring/Summer 2010 men’s golf collection features the ECCO Four Dots logo across 31 models, highlighted by:
World Class GTX (MSRP $450)
Colors: white/ascot; black/black; white/white; white/coffee
Description: An accomplished union of beautiful leatherwork with a full complement of advanced ECCO technology, the World Class GTX is handcrafted to be golf’s most distinguished shoe. Soft, breathable uppers showcasing elegant leathers – including rich patents – offer unprecedented performance and style integrated with a GORE-TEX® membrane for guaranteed weather resistance. Additional features include outstanding stability, a direct-injected PU and leather welt midsole and a water-repellant leather outsole with cushioning TPU in the heel area.
Ultra Performance™ Hydromax (MSRP $250)
Colors: black; white
Description: Showcasing golf’s most advanced outsole design, Ultra Performance enhances traction, reduces weight and ensures flexibility. Its myriad features include a patent-pending direct-injected stability system, one-piece construction and advanced outsole design. These are built around a very anatomical last to guarantee unmatched torsional support, comfort and power through all phases of the swing. Supportive, weather-resistant Hydromax leather uppers are highlighted by silicon embossed detailing that is both robust and functional.
New Classic GTX (MSRP $210)
Colors: white/coffee/cognac; coffee/black/coffee; white/black/black
Description: A fusion of traditional style and modern technology, the New Classic GTX features uppers of richly patterned “Lizard” and “Pinnacle” leathers with state-of-the-art ECCO comfort and performance. Outsoles engineered for enhanced stability feature soft TPU areas in the grip and traction zones. This works in tandem with a direct-injected midsole, integrated swing stabilizer and three-component insole unit to provide support during all phases of the swing.
Casual Cool II Premier (MSRP $170)
Colors: black/buffed silver/white; white/brick/black; white/buffed silver/black
Description: Distinctively modern, the Casual Cool II Premier offers an exciting sporty-meets-trendy look. Available in striking color combinations, the style combines ECCO’s “Lexi” street leather, textile ribbons and modern rubber detailing with all the benefits of the brand’s advanced technology. A sleek, single-density, transparent TPU outsole features a visible TPU foil color-matched to the upper. Along with a low-profile, direct- injected midsole, a two-component leather and microfiber top-layer inlay sole on 3mm fiber foam provides extra-soft cushioning and grip.
Flexor Hydromax (MSRP $170)
Colors: black; white
Description: Ideal for all playing conditions, the Flexor Collection showcases an outstanding asymmetric fit that is secure in the heel and instep and generous in the toebox. Classic leather types are used in combination with synthetic material detailing that provides a modern look white also adding stability. A two-component insole unit cushions while an advanced, dual-density outsole ensures superb traction and durability.
Golf Street Premier (MSRP $140)
Colors: moonless/black/chili; concrete/white/cactus; licorice/coffee/fanta
Description: Taking its cues from modern men’s fashion, Golf Street is a truly versatile collection as much at home on the course as après golf. Luxurious, full-grain leather uppers sit atop a new, low-profile, direct-injected PU midsole. A vulcanized street shoe look is enhanced by a thin, colored strip detail on the midsole and metal rivet accents. The sleek, semi-transparent TPU outsole showcases bright, funky colors, as well as pre-molded traction bars that are extremely durable and provide enhanced grip. Synthetic blend wide-flat laces are provided in two different colors for added use customization, including a contrast color option that really stands out.
Guaranteeing a level of quality that cannot be matched by any major footwear manufacturer, each ECCO golf shoe is made using a proprietary, direct-injection process. Touched by more than 225 sets of highly-skilled hands during production, each model is a testament to the brand’s unrivalled attention to detail that helps discerning players look, feel and play their best.
All ECCO golf shoes feature a network of built-in technologies to create the ideal platform for the perfect swing. These include a direct-injected, PU-constructed midsole/outsole that:
Creates a one-piece shoe construction
Ensures unrivaled durability, flexibility, lightness and weather resistance
Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam
Optimal performance is further guaranteed by:
Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
Internal stabilizer to reduce torque and create ideal swing stability
Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip
About ECCO
ECCO is a world leading brand with fashionable comfort quality shoes.
Founded in 1963 by Karl Toosbuy, ECCO is the only major shoe manufacturer to own and manage the entire value chain from cow to consumer. ECCO has more than 15,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide.
Based on ECCO’s many years of tradition in shoemaking, ECCO delivers uncompromising comfort and design and the products are sold in more than 3,800 shops all over the world. In 2008, ECCO sold over 17.5 million pair of shoes and reached a turnover of DKK 5.4 billion. However, ECCO’s aim has never been to be the biggest – but always to be the best.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@billycaspergolf.com
www.buffalocommunications.com
