Westborough, Mass., Aug. 20, 2009 – Etonic takes its popular Power Up technology featuring the PowerPlay™ Outsole System and expands it into two new models for 2009-10, Dri-Tech and Sport-Tech. Each model features Etonic’s state-of-the-art PowerPlay™ Outsole System designed to deliver superior traction, balance and power.
Etonic first introduced the PowerPlay Outsole System last year in two of its high performance shoes – Stabilizer and Sof-Tech. Since the launch, the pair has received outstanding accolades from consumers. The PowerPlay Outsole System is designed to work with the foot’s natural anatomy to promote traction, flexibility, stability and the range of motion required to execute proper footwork and optimize balance in the swing. The result is improved ball-striking while maximizing power transfer to the ball.
“The Stabilizer and Sof-Tech have performed well this year at retail,” said Tom Elwell, CEO, Etonic Worldwide. “Golfers can see the technology and feel the difference once they put the shoe on. Game improvement has always been the pillar of our brand success and the PowerPlay Outsole System is one more example. In 2010, we have added PowerPlay outsole features to our entire line, giving golfers a wider selection in the mid-level and opening price points.”
New For 2010
Dri-Tech is designed for the player who prefers unparalleled comfort, casual inspired styling combined with performance-enhancing technology.
UPPER
Premium, waterproof leather uppers
HydroGuard® Waterproof Membrane
Two-year limited waterproof warranty
Saddle Support Straps for enhanced mid-foot stability and fit
IN-SHOE
Butter-soft Linings deliver lightweight comfort
Removable Polysport ™ anti-microbial footbed for resilient cushioning
Suede-Tech Microfibre Sock Liner for cool, dry comfort
Shocksorb™ Insole Bed for premium cushioning
Sof-Tech Last – provides more room with a toe box shape
OUTSOLE
PowerPlay™ Outsole System featuring Inside-Out Spike placement, PowerPod™, PowerPlay Flex Zones and Stabilizer Heel Technology™
Compression Molded EVA Midsole for lightweight comfort and cushioning
Fast Twist™ 7 Cleat Insert System
Stabilizer™ Cleat by Softspike®
Etonic 2009-10 Golf Footwear Line
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The Dri-Tech is available for men in a saddle style with four colorways – White/Black, White/Brown, All Black, Mocha/Dark Brown in size range from 8-14 medium and wide. For women the Dri-Tech is available in a saddle featuring an argyle motif design in two colorways- Oyster/Black and White/Silver in size range from 6-10, 11 in medium and wide. Dri-Tech will be available in October for a suggested retail of $95.
Sport-Tech is designed for the player looking for a lightweight, comfortable, casual-looking shoe with added traction and performance features to help enhance their game.
UPPER
Premium leather uppers
HydroGuard® Waterproof Membrane
One-year limited waterproof warranty
IN-SHOE
Soft textile linings for lightweight comfort
Die-cut Polysport™ anit-microbial footbed for resilient cushioning
BK Mesh Sock Liner for cool, dry comfort
Sof-Tech Last – provides more room with a toe box shape
OUTSOLE
PowerPlay™ Outsole System featuring Inside-Out Spike placement, PowerPod™, PowerPlay Flex Zones and Stabilizer Heel Technology™
Compression Molded EVA Midsole for lightweight comfort and cushioning
Fast Twist™ 7 Cleat Insert System
Stabilizer™ Cleat by Softspike
The Sport-Tech is available for men in one contemporary style with five colorways – White/Black, White/Black/Red, White/Dark Brown, All Black, Mocha and Dark Brown in size range from 8-14 medium and wide. Women’s come in two styles – A saddle in White/Black and White/Warm Sand and a contemporary style in White/Dazzling Blue/ Silver, White/Aubergine/Gold, White/Teal/Silver in a size range from 6-10, 11 in medium and wide. Sport-Tech will be available in October for a suggested retail of $80.
The Stabilizer continues as Etonic’s flagship shoe for men in 2010 with a suggested retail of White/Black and Mocha/Dark Brown. The Sof-Tech has a suggested retail of $120. Both feature the PowerPlay Outstole System with Inside-Out Spike Placement, a center PowerSpike, a PowerPod arch, Flex Zones, a Dynamic Reaction Plate, and Stabilizer Heel Technology.
Founded in 1876 by Charles Eaton and headquartered in Westborough, Mass., Etonic builds footwear based on technical innovation, superior quality and ultimate comfort. Etonic offers men’s and women’s footwear and accessories for golf, running and bowling. For information on Etonic call 1-866-8-ETONIC (386642) or visit www.etonic.com.
Contact:
Jackie Beck, 860.304.3643, or jackiebeck00@hotmail.com.
