(TORONTO, ON) – Quagmire, the lifestyle apparel company known for its edgy, modern golf and sportswear, announces it has joined Green Grass One (GG1), Canada’s only national on-course retail program, and will exhibit at the buying group’s Fashion Viewing Event at the Toronto Congress Centre, Aug. 26-28.
Composed of more than 300 of the top independent golf courses across the country, GG1 invites only elite companies with top quality product, service, sales distribution and competitive pricing to join its ranks. As a key supply partner, Quagmire will have access to consolidated marketing opportunities designed to help grow market share, and will in turn participate at merchandising shows and offer volume-based pricing to GG1 retailers.
“Joining GG1 strategically positions Quagmire to expand our reach and grow sales in the Canadian on-course market,” says co-founder Geoff Tait. “We’ve worked hard to create a cool, fresh line and now we’ll be in even more shops so it’s easier for our customers to get their hands on it.”
Combining elements from sport and street fashion, Quagmire’s 2010 collections offer vibrant, colourful looks for men and women that are designed to take the wearer from the course to the downtown scene. Featuring an array of bright and pastel hues, cut-and-sew detailing and unique logo and pocket placement, the collection includes more than 70 pieces, plus belts and hats to complete any outfit.
Worn by both Hollywood celebrities and Tour professionals, the brand’s “Not Fit for the Fairway,” slogan serves to characterize its combination of golf and street fashion. Retailing from $65 for some tops to $79 for select outwear, the new collection is outlined in a 52-page catalog that is currently available for retailers and media members.
Quagmire is sold at prestigious on-course shops throughout Canada, including Canadian Open hosts Angus Glen and Glen Abbey, Crowbush Golf and Beach Resort, The Fairmont Banff Springs, Fox Harb’r Golf Resort & Spa, Hamilton Golf and Country Club, Redtail and Tobiano. The line is also available at the country’s largest golf retailers, Golf Town and Nevada Bob’s, as well as Sporting Life in Toronto. Caribbean and U.S. customers include the Four Seasons Resort Great Exuma at Emerald Bay, Iron Horse, Ka’anapali Golf Resort, Olympic Golf and the Ritz-Carlton Orlando. The brand can be purchased online at www.fairwaystyles.com.
For more information: www.quagmiregolf.com, 416.785.1099.
About Quagmire
Quagmire is available throughout Canada at more than 200 pro shops and off-course retailers. Named “Canadian Golf Company of the Year” by ScoreGolf, the four-year-old brand recently expanded into the United States following a successful debut at the 2008 PGA Merchandise Show in Orlando, FL.
Along with PGA Tour pro and 2008 Canadian Open champion Chez Reavie, Quagmire sponsors Nicole Hage and Stephanie Louden on the LPGA Tour, Claudine Foong and Kristina Tucker on the Futures Tour, JC Deacon on the Canadian Tour and Brennan Webb on the Nationwide Tour, the Hank Haney International Junior Golf Academy and the Queens University of Charlotte NCAA men’s college golf team.
The company also offers custom apparel, and has provided special edition pieces to brands like, Coors and Coors Light USA. Keeping with its fun, youthful reputation, in 2009 the company partnered with the Coors/Maxim Golf experience, offering a free Quagmire gift with the purchase of every case of Coors Light in Canada (except Ontario).
Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@buffalocommunications.com
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